Business & Policy

MSI Expands Laptop Retail Presence in India.

Published: April 5, 2024
Author: Fashion Value Chain
  • The brand currently operates 30 stores in prominent markets such as Mumbai, Coimbatore, New Delhi and Pune, and plans to set up a total of 50 stores by the end of 2024.
  • Announces onsite/carry in service across 172 service points and warranty extension on its wide range of laptops
  • Introduces OOW services online  
New Delhi, April 3rd, 2024

MSI, the innovative computing manufacturer in gaming, creator, and business laptops has announced the opening of multiple exclusive experiential brand stores across India in 2024. The brand has been focusing on expanding its retail footprint in the country and opened 10 new experiential stores in key cities including Mumbai, Coimbatore, and Ludhiana in 2023. Continuing this momentum, MSI plans to open nine more experiential stores in 2024.

The brand is set to expand its footprint in 2024 by opening additional stores in key markets such as Chennai, Kolkata, Dehradun, and Udaipur, among others. These new experiential stores will redefine the retail experience, offering customers the complete range of MSI laptops, including Business & Productivity laptops.

Furthermore, the brand has strengthened its post-sales services through various initiatives. Currently, boasting 172 service centres across India, it has introduced Onsite/Carry-in services in 137 cities. MSI has also announced a warranty extension of up to two years for the Intel Gaming, Creator, Summit, and Prestige series of laptops, along with a 1-year extended warranty for the AMD gaming and Modern series of laptops.

Commenting on the announcement, Mr. Leon Chang, Sales Manager at MSI India, said We are thrilled to announce more of MSI’s exclusive experiential brand stores in India. These exclusive stores feature interactive demo zones and enable both existing, and potential customers a premium experience with a hands-on feel of MSI’s latest product range. With plans to open nine additional stores across India, coupled with the introduction of post-sales initiatives like extended warranty.

The brand had recently launched their latest AI-powered laptops lineup, with the NPU (Neural Processing Unit) built-in Intel® Core™ Ultra processor. Along with its pioneering gaming handheld device ‘Claw’ – the world’s first handheld equipped with the Intel Core™ Ultra Processor.

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