Zen Diamond, the globally recognised fine jewellery brand with over 450 stores worldwide, has strengthened its footprint in India with the launch of a new store at Lake Shore Mall, Hyderabad. Building on its established presence in Mumbai, Chandigarh and Bengaluru, the brand now enters the Hyderabad market, bringing its signature blend of craftsmanship and contemporary design.
Spanning 800 sq. ft., the new store reflects Zen Diamond’s refined aesthetic, featuring a sophisticated grey palette complemented by premium finishes such as fluted panels and elegant stucco textures, enhancing the brilliance of its jewellery collections.
Renowned for its expertise in natural diamond jewellery, Zen Diamond combines traditional craftsmanship with modern design sensibilities. The brand continues to cater to consumers who prioritise exclusivity, quality and contemporary elegance, while maintaining its commitment to affordability and trust.
Beyond fine jewellery, the store also offers a curated range of luxury accessories including perfumes, ties, watches, pens and gold coins, positioning it as a comprehensive destination for gifting and personal indulgence.
Speaking about the new Hyderabad store, Neil Sonawala, Managing Director at Zen Diamond, said, “India continues to be a key growth market for us. After receiving an encouraging response in Mumbai, Chandigarh and Bengaluru, we are pleased to be furthering our position in South India and bring Zen Diamond to Hyderabad, a city known for its rich heritage and evolving design sensibilities. At Zen Diamond, we strongly believe that exceptional in-store experiences are integral to how customers connect with our brand and our teams are committed to delivering a personalized and memorable journey for every visitor. Our new store at Lake Shore Mall offers customers an immersive jewellery experience that combines contemporary design with timeless artistry”
With this launch, Zen Diamond reinforces its strategy of redefining fine jewellery in India through a fusion of global design trends and enduring sophistication. The brand also stands out by offering Natural Diamond Certification, enhancing transparency and consumer confidence.
To mark the occasion of Akshaya Tritiya, Zen Diamond is introducing a festive offer of a complimentary 1.5 grams 24Kt gold coin on diamond jewellery purchases worth Rs 90,000. Customers can also avail Zero Cost, Zero Interest EMI options, enabling flexible payments with just 10% upfront and the remaining amount payable in instalments without additional charges.
Additionally, the brand’s “Trade Your Old Gold” programme offers customers an added benefit of Rs 2,400 per gram above prevailing market rates, allowing them to upgrade their existing gold into new jewellery pieces.
