The summer 2023 advertising campaign for Lee Cooper has the slogan “Life Is Out There.”
To support the campaign, the company has launched a variety of digital and social media initiatives, including a video campaign, influencer partnerships, and the hashtag campaign #LifeIsOutThere.
The campaign’s main goal is to motivate individuals to venture beyond of their comfort zones, engage in novel activities, and enjoy life to the fullest. In the video, a bunch of pals are on a road trip in a retro yellow microbus, showing off their wanderlust as they check out various natural settings including the beach, woodland, and lakeside.
In addition to summer events like beach parties, campaigning activities, and outdoor concerts in a few places across India, the company wants to sponsor a number of airport activities.