Industry Updates

Ranbir Kapoor: The New Face of “Hauser” Pens

Published: November 2, 2023
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Ranbir Kapoor, known for his cinematic versatility and charismatic presence, brings a unique proposition to the academic setting. The recent Flair Writing Industries Limited‘s (“FWIL”) newest TVC for Hauser pens reflects a commitment to fostering a culture of inspiration and empowerment, where renowned actor Ranbir Kapoor takes on a transformative role as the inspirational professor, creating a powerful narrative that resonates with the spirit of academic and personal excellence.

Hauser Pens signs Ranbir Kapoor as Brand Ambassador

The campaign “An Extra Ordinary pen for Extra Ordinary you” shows Ranbir Kapoor playing a professor who is instilling confidence to his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement; its a shared commitment to instill confidence, redefine success, and empower the younger generation to embrace their uniqueness.

Hauser Germany | XO Ball Pen | RANBIR KAPOOR #XtraOrdinaryPen

YouTube Link:www.youtube.com/watchv=Xi7-bdpO3Fc&feature=youtu.be

Hauser from the house of FWIL has a wide product range from Ball Pens, Gel Pens, Fountain Pens, Metal Pens, Stationery and more.

Mr. Mohit Rathod – Director, Flair Writing Industries Limited. shared, “In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon.”

Expressing his enthusiasm for the partnership, Ranbir Kapoor shared, “I am thrilled to associate with Hauser‘, a symbol of sophistication and refinement. Writing is a timeless form of expression, and I believe that a great pen is not just a tool but an extension of ones personality.”

FWIL and its distributors sold various product ranges to over 97 countries around the world as of March 31, 2023. It also undertakes contract manufacturing of writing instruments on OEM basis for various international companies. A dynamic team of 900 sales and marketing employees, approximately 7,700 distributors/dealers & 3,15,000 retailers/wholesalers across India, as of March 31, 2023, according to CRISIL Market Intelligence and Analytics (MI&A), a division of CRISIL Limited, are helping FWIL achieve a solid pan-India presence. FWIL’s production facilities make it a company to have capacity to produces more than 200 Crore pieces annually.

FWIL’s extensive product range comprises of Metal Pens, Ball Pens, Gel Pens, Fountain Pens, Roller Pens, and Stationery products such as Correction Pens, Markers, Highlighters, Mechanical Pencils & Calculators. The company also has launched creative range of products such as Gel Crayons, Wax Crayons, Plastic Crayons, Water Colours, Sketch Pens, Oil Pastels, Fineliners, Erasers, Sharpeners, Geometry Boxes, and much more.

About Flair Writing Industries Limited

Flair Writing Industries Limited“, was established more than 4 decades back as a partnership firm, with Mr. Khubilal Jugraj Rathod as a partner, for the manufacturing of fountain pens, ball pens and refills. Over the years, the Promoters, which includes the Managing Director, Mr. Vimalchand Jugraj Rathod, together with the senior management team, have been instrumental in taking advantage of market opportunities, formulating sound business strategies and executing them in an effective manner.

FWIL has business associations with reputed international brands and distribution companies. Our Company was established with the intention of producing writing instruments with precision presently resulting into us becoming the largest player in pens segment in India, as of March 31, 2023, according to CRISIL Market Intelligence and Analytics (MI&A), a division of CRISIL Limited and with distributors in 97 countries, as of March 31, 2023. FWIL believes in producing products that evolve to meet the needs of the consumer, therefore all writing instruments have been made with an emphasis on innovation and design keeping in mind the needs of the user. FWIL is an ISO 9001: 2015; ISO 14001: 2015 certified company.

Disclaimer: Flair Writing Industries Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to undertake an initial public offering of its Equity Shares and has filed the DRHP dated July 14, 2023 with SEBI on July 15, 2023 read with the addendum dated September 13, 2023. The DRHP shall be available on the website of SEBI at www.sebi.gov.in, website of the BSE Limited at www.bseindia.com, the website of NSE at https://www.nseindia.com/, website of the Company at www.flairworld.in and the websites of the BRLMs, i.e. Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited) and Axis Capital Limited at www.nuvama.com and www.axiscapital.co. in, respectively. Any potential investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled Risk Factors of the RHP, when available. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision.

The Equity Shares offered in the Offer have not been and will not be registered under the United States Securities Act of 1933, as amended (the U.S. Securities Act) or any state securities laws in the United States, and unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable U.S. state securities laws. Accordingly, the Equity Shares are being offered and sold only outside the United States in offshore transactions as defined in and in compliance with Regulation S under the U.S. Securities Act and the applicable laws of the jurisdictions where such offers and sales.

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