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How Loungewear and PJs Became Everyday Fashion Staples

by Fashion Value Chain | Jun 30, 2026 | Articles

There was once a clear, ironclad boundary in the world of fashion: the clothes you wore to bed, the clothes you wore at home, and the clothes you wore to face the world. Today, those lines have not just blurred—they have effectively vanished. The transformation of...

Men’s Thermals and Sweatshirts: Stay Warm and Stylish This Winter

by Fashion Value Chain | Jun 30, 2026 | Articles

When winter arrives, the drop in temperature doesn’t mean you need to sacrifice style for warmth. The key to dressing well during the colder months lies in layering, and that’s where men’s thermals and men’s sweatshirts come into play. Together, they...
Ajmera Fashion Joins Bharatiya Vyapar Mahotsav 2026

Ajmera Fashion Joins Bharatiya Vyapar Mahotsav 2026

by Fashion Value Chain | Jun 27, 2026 | EVENT UPDATE

Ajmera Fashion Ltd., one of Surat’s leading textile companies, has partnered with Bharatiya Vyapar Mahotsav 2026 as a Textile Partner ahead of the Surat Launch scheduled for 4 July 2026 at the YPD World Convention Centre. Organised by the India Trade Promotion...
Kicky & Perky Launches Luna Rae Silver Jewellery Collection

Kicky & Perky Launches Luna Rae Silver Jewellery Collection

by Fashion Value Chain | Jun 27, 2026 | Jewelry

Kicky & Perky has unveiled Luna Rae, a contemporary silver jewellery collection inspired by moonlit skies, celestial symbolism, and the understated elegance of modern femininity. Designed to reflect the idea of strength through softness, the collection translates...

“This Is the Age of Storytellers” — Meghna Ghai Puri on Fashion Education, Cultural Identity, and the Future of Indian Design

by Fashion Value Chain | Jun 27, 2026 | Interview

Meghna Ghai Puri, President of Whistling Woods International — India’s premier institute for Film, Communication and Creative Arts — sat down with Fashion Value Chain on the occasion of the AIYANNA Fashion Graduation Show 2026. From the evolution of fashion...
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