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Roamer x Titan: Bringing Swiss Watchmaking Heritage to India

by Fashion Value Chain | Jun 27, 2026 | Interview

An exclusive interview with Rahul Shukla, VP & Chief Sales & Marketing Officer – Watches Division, Titan Company Limited, and Tony Harris, Sales Director, JDM Group (Brand Roamer), on the occasion of Roamer’s India launch. Could you introduce yourselves and...

The Fashion Industry Tech Revolution: How Startups and Brands are Innovating

by Fashion Value Chain | Jun 26, 2026 | Articles

Ananya Sharma Research Associate, Department of Home Science, Banasthali Vidyapith The fashion industry has always been a symbol of creativity and trendsetting. Today, it is undergoing a profound transformation driven by technology. From design and production to...
Blue Forever: Denim’s Absolute Dominance Over Fashion Right Now

Blue Forever: Denim’s Absolute Dominance Over Fashion Right Now

by Fashion Value Chain | Jun 26, 2026 | Articles

From the runways of Paris to the streets of Seoul, denim isn’t following fashion — it’s leading it. Tanvi Munjal Walk the streets outside any major fashion week — Milan, Paris, New York — and the picture is the same. Denim everywhere. Not as background...
Visual Search Technology in Fashion Retail: A Case Study of Google Lens

Visual Search Technology in Fashion Retail: A Case Study of Google Lens

by Fashion Value Chain | Jun 26, 2026 | Articles

Ms Priti Jhawar Fashion Management Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt. of India, Daman Campus Introduction The fashion retail industry has experienced rapid digital change due to...
Consumer Response to Instagram Fashion Advertisements. A Stimulus–Organism–Response (SOR) Approach

Consumer Response to Instagram Fashion Advertisements. A Stimulus–Organism–Response (SOR) Approach

by Fashion Value Chain | Jun 26, 2026 | Industry Updates

Aniket Gaikwad Fashion Management Scholar, Master of Fashion Management (MFM), National Institute of Fashion Technology (NIFT), Daman Ministry of Textiles, Government of India Abstract Social media has transformed how fashion firms interact to their customers. Of all...
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  • Fabindia Svarnim Collection for Karva Chauth
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