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Stellaris Venture Partners, one of Zouk’s current investors, led a strategic investment round that garnered $3 million for the direct-to-consumer products and lifestyle business.

The money will be used to increase the company’s offline operations and product portfolio. In order to increase its retail presence across India, Zouk wants to enhance its supply chain. In India, Zouk intends to launch five exclusive brand locations this year. Also, Zouk is making large investments in the development of its supply chain and team expansion. The business plans to fill positions in leadership and marketing across all departments.

With a Rs 20 lakh investment, Zouk debuted in 2016 with a collection of vegan and cruelty-free handbags. Since then, the company has expanded its product line to include footwear and accessories like wallets.