Launches a new campaign for diapers – “Switch to Softer”
India Consumer Healthcare (ICH), a division of Piramal Pharma Limited, today announced the debut of its new #SwitchToSofter campaign for Little’s®, its flagship infant care brand. In addition to introducing Little’s Fluffy Soft Diaper Pants—made with premium imported fabrics to assure 12-hour absorption, an anti-rash solution, and a wetness indication for all-around protection and greater tenderness for babies—the campaign also stars actress Yami Gautam as the brand’s new ambassador.
When choosing infant supplies, young women frequently rely on their social networks, relatives, and friends rather than doing their own research. The goal of Brand Little’s is to buck the trend by persuading moms to try the brand, which claims to provide softer and smoother diapers that are palpable. With its new brand spokesperson Yami Gautam, the company uses a #SwitchToSofter campaign to powerfully communicate this point. In an effort to boost consumer confidence, the company is providing a money-back guarantee in the event that the customer is dissatisfied with the goods.
“The expectations of new mothers in India have increased significantly for baby care products due to the rise of urbanization, increased exposure to global trends, and growing awareness about child health and hygiene,” stated Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare. In order to preserve the sensitive newborn skin, new moms nowadays want diapers that promise both soothing softness and absorbency. These demands have been carefully considered in the creation of Little’s Fluffy Soft Diaper Pants, which combine comfort, protection, and innovation.
“As a new mother, I am extremely happy to partner with Little’s, a brand that truly understands the needs of both mothers and babies,” remarked Yumi Gautam in reference to this relationship with Little’s. The road of motherhood is both beautiful and difficult, but it is made easier by having Little’s by my side. The introduction of Little’s Fluffy Soft Diaper Pants enhances babies’ softness experience and demonstrates their dedication to the highest level of comfort. My kid is kept calm by this emphasis on comfort, which relieves some of my stress and lets me enjoy parenthood.”
Since its founding in the 1980s, Little’s has established a solid reputation as a reliable brand in infant care. It has gained the trust of Indian moms and grown to become one of the most popular baby product brands in India over the last thirty years. The company provides a wide selection of items to meet the various needs of babies at different phases of life, from birth to two years of age. Diapers, wipes, feeding supplies, toys, and baby personal care items are all part of its product line and are frequently used and suggested by parents. Little’s is known for offering dependable, superior items that promote the growth and well-being of infants.
Here’s the YT link: https://youtu.be/SMi0IxA9FTk
