An Innovative Campaign by Tata AIA to get You ‘Fully Ready’ this Wedding Season!
Ø Quirky and fun filled campaign to drive home the need for life insurance.
Ø Using wedding as a backdrop, Tata AIA infuses freshness into life insurance communication.
Ø New campaign resonates with the recently launched brand theme – Har Waqt Ke Liye Taiyaar. Effectively communicate brand’s promise to enable consumers to stay fikar-free through all moments of life.
Weddings in India are more than an event. On the one hand, they are the beginning of a relationship filled with joy, laughter, and love. On the other hand, they are a pledge to protect and care for one another. In recognition of this significant milestone, Tata AIA Life Insurance Company Ltd. (Tata AIA), one of India’s leading Life Insurance Companies, has launched a new campaign titled “Karlo Shaadi Ki Poori Taiyaari.”
The campaign released across select OOH hoardings but circulated extensively over social media channels, has garnered a very encouraging response. Though the hoardings are limited in numbers, their smart placement (e.g. next to a jewelry shop brand or wedding suit brand), simple but cheeky messaging has led to the campaign going viral and being shared by consumers across the country.
Explaining the thought behind the campaign, Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance, said, “Marriage is an auspicious event that marks the beginning of an exciting chapter in one’s life. It also means the need to prepare for a financially secure future, for our life-long partner. Our new campaign “Karlo Shaadi Ki Poori Taiyaari” aims to blend the excitement of wedding and the importance of long-term financial security in a playful way.
Yash Chandiramani, Founder & Chief Strategist, Admatazz, said, “With this campaign, we decided to crash weddings in a good way! We connected a life insurance plan as a natural element of the wedding checklist.
