-By Pratyasha Sarkar
To increase its presence in the Indian market, the men’s streetwear company Fugazee has teamed with the e-commerce portal Myntra.
Fugazee anticipates that this cooperation will strengthen its status as a premium fashion brand and catapult it towards exponential growth. Fugazee hopes to triple its gross merchandise value (GMV) by the fiscal year 2024–2025 as a result of this agreement. In the preceding financial year, the brand generated a GMV of about Rs 20 crore ($2.5 million).
In addition to growing its online presence, Fugazee intends to open a premium offline location in New Delhi, the nation’s capital, to give customers a hands-on shopping experience. Fugazee will have more visibility and exposure to a large client base thanks to the partnership with Myntra, which will boost sales and brand recognition. Fugazee is well-positioned to maintain its supremacy in the men’s streetwear industry with strong revenue growth, the opening of a unique offline store, and ambitious future goals, a Fugazee representative said in a statement
“Fugazee is in a position to provide fashion aficionados with an unrivalled shopping experience thanks to the seamless integration of online and offline channels. The company will undoubtedly solidify its status as a fashion powerhouse in India and abroad as it continues to push boundaries and establish new standards, the spokesperson stated. One of India’s top streetwear brands, Fugazee was founded in 2015 and is situated in Gurugram. It sells through a special website.
