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FASHION VALUE CHAIN

Pintola – India’s leading superfood brand has recently announced
its collaboration with one of India’s most prolific batters, Suryakumar Yadav to endorse its
exclusive range of nut butter and rice cake across platforms. This is the second time in a row
that Surya has become the brand ambassador, a testament to the relationship.
With this association Pintola is aiming to further strengthen its market share and connect with
the young Indian consumer segment at the same time is committed to its vision of being present
in 100 M households in the next 2 years. Pintola is known for the sheer quality and world-class
benchmarking similar to Suryakumar Yadav’s virtue in batting.

Delighted with the collaboration, Mr. Anand, owner of Pintola, said, “We are extremely
thrilled to renew our faith with India’s renowned cricketer Suryakumar Yadav who is without
a doubt fast emerging as the most consistent batter in the Indian cricket team off late, His
innovative approach and pursuit for excellence riding on his unique ability to hit the ball to any
corner of the grounds. He truly embodies the values of the brand, something that seamlessly
resonates with the idea of Pintola, which is has a holistic range of nut butter and extends much
in the future that poses an apt step towards touching the new realms of healthy eating and
living.”

Speaking about the association, Suryakumar Yadav, said, “I am pleased to continue my
collaboration with Pintola which has a strong commitment towards offering healthy food
choices for consumers. I feel India is already on a journey to becoming a healthier nation
which is much more conscious towards a healthier lifestyle. Through this partnership, I hope
we can re-iterate the importance of healthy and rich food habits, something I firmly believe
in.”

Pintola is a home-grown brand rooted in its values and commitment to offering world-class
quality products. Launched in 2012, the company is renowned as best-selling natural nut butter
brands in the country. Today, it offers the widest array of nut butter including peanut, cashew,
almond and triyogam extended to rice cakes and chikkis.
Besides this, within 10 years of its foray into the market, the brand is leading the pack in its
category when it comes to online sales across e-commerce platforms. Pintola Peanut Butter is