Snapdeal’s Fashion Customer Base Grows 73% During Diwali 2026
Women’s Western Wear records nearly 2X growth as Gen Z shoppers and consumers from smaller cities drive festive demand
Snapdeal, India’s Trendy Value Fashion platform, reported strong growth across key business metrics during the 2026 Diwali festive season. The platform saw rising demand for affordable fashion and lifestyle products across India. Compared with the four-week festive period in 2025, Snapdeal recorded a 73% year-on-year increase in its fashion customer base.
Fashion remained a key growth driver. Among the categories, Women’s Western Wear emerged as a strong performer, recording nearly 2X growth over the previous festive season. Women’s trousers, co-ord sets, dresses, gowns and shapewear attracted strong consumer interest. This trend reflects growing demand for contemporary and versatile fashion at accessible price points.
Gen Z Shoppers Drive Fashion Demand
Younger shoppers also played a major role in the platform’s festive performance. Gen Z consumers led customer growth during the period. In particular, contemporary styles such as oversized round-neck T-shirts, high-rise jeans and trousers, and boot-cut jeans ranked among the popular choices.
Smaller Cities Strengthen Online Shopping Growth
The festive season also highlighted the growing reach of digital commerce beyond metropolitan markets. More than 82% of Snapdeal’s orders came from non-metro markets. Furthermore, Tier 2 and smaller cities accounted for 65% of total orders. These figures point to the rising adoption of online fashion and lifestyle shopping across emerging consumption centres.
Meanwhile, prepaid transactions gained momentum. Prepaid orders across the platform grew 130% year-on-year, indicating greater consumer confidence in online payments.
Seller Network Expands Across Emerging Cities
Alongside growing customer demand, Snapdeal continued to expand its seller ecosystem. The platform recorded 71% growth in its fashion seller base. Notably, its seller base in smaller and previously underpenetrated cities more than tripled.
Emerging markets contributing to this expansion include Alwar, Hosur, Karnal, Mau, Amroha, Roorkee, Solapur, Safidon, Jaynagar Majilpur, Ajmer, Sanand and Fatehabad.
Commenting on the festive season, Achint Setia, CEO, Snapdeal, said, “The festive season performance reflects the growing appetite for trend-led fashion among value-conscious consumers of Snapdeal. We are seeing younger shoppers increasingly embrace contemporary fashion styles, while consumers across smaller cities are becoming more comfortable discovering and purchasing fashion online. We are also seeing this opportunity translate into greater participation from sellers in emerging markets, creating a more inclusive digital commerce ecosystem.”
