PPG has launched the TOMORROW INCLUDED sustainability marketing concept for its Architectural Coatings business in Europe, the Middle East, and Africa. The concept will highlight the sustainability advantages of PPG’s architectural products and communicate the company’s sustainability story to customers. The concept will be introduced in stages with brands such as TIKKURILA, BECKERS, SIGMA, JOHNSTONE’S, and ALCRO by PPG. Sustainability benefits like durability, energy savings, safety, carbon reduction, and recyclability will be showcased on product packaging and marketing materials.
PPG integrates sustainability into all aspects of their operations, including innovation and marketing. This commitment allows them to help customers choose products that support their sustainability goals.
Sustainability is now a key factor in business operations worldwide, influencing customers, investors, employees, and suppliers. PPG emphasizes the importance of sustainability in helping customers make informed decisions. The company’s 2023 ESG report highlights significant progress in meeting their 2030 environmental, social, and governance targets, such as promoting sustainable products and reducing greenhouse gas emissions across their operations and supply chain.
