The party never stops, and neither does PartySmart! As India’s preferred ‘Anti-Hangover Partner,’ PartySmart made waves across seven major cultural and music festivals, ensuring partygoers could enjoy social drinking while prioritizing their well-being.
Partnering with top-tier events in Mumbai, Delhi, Bangalore, and Pune, PartySmart reached 20 million consumers through strategic collaborations, digital activations, and on-ground promotions. The brand engaged directly with 1.5 lakh attendees, distributing PartySmart Capsules and Gummies at high-energy festivals featuring Arijit Singh, Divine, Ritviz, and B Praak, as well as cultural celebrations like Zomaland in Bengaluru.
PartySmart also made a strong presence at Holi parties, where revellers celebrated with music, colors, and responsibly enjoyed their drinks. At AntiSOCIAL Mumbai, PartySmart extended its partnership with SOCIAL, featuring the SmartLIIT cocktail, reinforcing its influence in the nightlife scene.
Sunil Waghmode, Category & Media Manager at Himalaya Wellness, stated:
“PartySmart is revolutionizing the way India celebrates by blending fun with wellness. Through our partnerships, we’re not just offering a smarter way to party—we’re fostering a culture where well-being is as valued as celebration. Every new collaboration brings us closer to championing responsible and enjoyable social experiences.”
With a growing presence at major entertainment and lifestyle events, PartySmart continues to lead the movement for smarter, hangover-free celebrations—one festival at a time.
