TechnoSport Launches MILLENOVA Collection Inspired by India’s Street Games
TechnoSport has expanded its activewear portfolio with the launch of MILLENOVA, a new collection that draws inspiration from the traditional Indian street games and outdoor activities that defined many millennial childhoods. The collection combines nostalgic storytelling with modern performance apparel, offering clothing designed for both active lifestyles and everyday wear.
Built around the theme “Childhood Moves,” MILLENOVA reinterprets familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot through contemporary design. The collection incorporates subtle visual references, including embroidered motifs, chest graphics and retro-inspired colour combinations featuring shades of teal, woodland grey, midnight blue, ash, yellow and chilli flakes.
The range includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting from ₹350. Manufactured through TechnoSport’s vertically integrated production facilities, the collection combines design-led aesthetics with the brand’s proprietary fabric technologies to enhance comfort and functionality.
Selected garments are made using MATPIQ fabric for a softer feel, while the collection also features TechnoCool+ technology for improved cooling and quick-drying performance. Additional features include TechnoGuard anti-microbial protection, UPF50+ sun protection that blocks up to 98 per cent of harmful UV rays, along with anti-static and odour-control properties to support comfort throughout the day.
With MILLENOVA, TechnoSport aims to position activewear beyond the gym by creating apparel suited to workouts, outdoor activities, travel and everyday use. The collection reflects the growing demand for versatile clothing that balances performance, comfort and contemporary style.
Commenting on the launch, Sumit Kumar Santhalia, Co-founder and Director of TechnoSport, said the collection celebrates the everyday movement associated with childhood games while combining it with the brand’s expertise in fabric innovation and manufacturing developed over the past 17 years.
Anirudh Pratap, Head of Product and Design at TechnoSport, added that the collection has been created to merge modern aesthetics with functional performance. He noted that every silhouette, fabric and colour palette has been carefully developed to deliver versatility, comfort and ease of movement for consumers seeking activewear that performs equally well during workouts and everyday activities.
The MILLENOVA collection is now available through TechnoSport’s online store, leading e-commerce marketplaces, exclusive brand outlets, general trade channels and selected offline retail stores, further strengthening the brand’s commitment to making performance-driven activewear accessible to a wider audience across India.
