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Made-to-Order Occasion Wear: Story of Urban Suburban

Published: August 8, 2023
Author: Fashion Value Chain

By FVC Team

Summary:

Urban Suburban’s design process differs from fast fashion brands in that it focuses on unique and sustainable designs, and the design process begins only after the fabrics have been sourced. The brand is committed to sustainability and ethical fashion, using eco-friendly fabrics and upcycling techniques to reduce waste and minimize its environmental impact.

Urban Suburban is a holiday and occasion wear brand for women in India, offering a wide range of tops, pants, jumpsuits, skirts, jackets, blazers, dresses, co-ord sets, and more

The brand is known for its unique designs and sustainable practices, making it a great choice for conscious consumers

Sustainability

Urban Suburban is committed to sustainability and ethical fashion. The brand uses eco-friendly fabrics and upcycling techniques to reduce waste and minimize its environmental impact

Additionally, the brand’s made-to-order collection is printed on demand, reducing the need for excess inventory and minimizing waste

Founder’s Story

Urban Suburban was founded in 2017 by three sisters who shared a strong desire for travel, food, fashion, and vacations, which they manifested in the form of clothes with timeless silhouettes

What sets Urban Suburban apart is that the design process begins only after the fabrics have been sourced, allowing the team to collectively brainstorm and create a range of unique and sustainable designs

Fashion and Style

Urban Suburban offers a variety of styles suited for every occasion, from laidback brunches to evening dates or nights out

The brand’s designs are for all women who like to experiment with fashion and make a statement

Urban Suburban’s co-founder also provides personal wardrobe styling services and shopping advice for men and women in the San Francisco Bay Area

Overall, Urban Suburban is a brand that combines unique designs, sustainability, and ethical fashion practices. The brand’s commitment to eco-friendly fabrics, upcycling techniques, and made-to-order collections make it a great choice for conscious consumers.

Urban Suburban’s Design Process

The brand is known for its unique designs and sustainable practices, making it a great choice for conscious consumers.

Fast fashion brands typically focus on rapidly producing high volumes of clothing using trend replication and low-quality materials to bring inexpensive styles to the end consumer. In contrast, Urban Suburban’s design process is unique and sustainable. The design process begins only after the fabrics have been sourced, allowing the team to collectively brainstorm and create a range of unique and sustainable designs. This process is different from most fast fashion brands, where the mood of the complete collection is conceptualized first. Urban Suburban is committed to sustainability and ethical fashion. The brand uses eco-friendly fabrics and upcycling techniques to reduce waste and minimize its environmental impact. Additionally, the brand’s made-to-order collection is printed on demand, reducing the need for excess inventory and minimizing waste

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