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FASHION VALUE CHAIN

“Shoes are a girl’s best friend,” and this is true for the majority of ladies. Shoes complement the style and can give just the right amount of flair to your outfit. Footwear says a lot about your own style and personality. While many businesses provide a wide range of glam shoes, Shweta Nimkar’s firm PAIO creates footwear that is both comfortable and fashionable. PAIO was inspired by my strong interest in design, sustainable solutions, and fashion. The brand as a whole is founded on the tenet that “fashion should not cost a life.” Keeping this in mind, we make certain that all of our goods are cruelty-free, vegan, and environmentally friendly.

It’s been a difficult yet rewarding trip. With each new collection, expansion, and growth, we confronted new challenges and experiences, like with any other firm. In my early years, one of the most difficult challenges I had was convincing vendors across India to take a chance on a young 25-year-old creating her idea of a cruelty-free, sustainable footwear firm. PAIO, as a vegan footwear business, strives to experiment with new innovative materials and textiles with each collection, with the purpose of providing you with excellent, cruelty-free, and sustainable items. We recently introduced ‘COCOCUT,’ a collection line derived from coconut extracts, after many months of research and due diligence. This selection is the first and most recent addition to our ‘Ecoture’ line, as well as a product.