Industry Updates

Live Your City & PVR INOX Transform Cinemas with Concerts

Published: December 12, 2024
Author: Fashion Value Chain

PVR INOX, India’s top movie theater chain, has teamed up with Candlelight Concerts by Live Your City, a division of the American company Fever, to offer fans in Bengaluru, Gurugram, and Mumbai a cutting-edge musical experience. These enthralling concerts seek to provide fans with a novel and engaging live music experience by converting upscale movie theaters into cozy, candlelit settings.

These events, which will feature iconic movie soundtracks and tribute performances honoring legendary musicians like Queen, ABBA, RD Burman, and Kishore Kumar, are sure to enthrall audiences of all ages. They invite fans to rediscover classic tunes in a small, memorable environment.

This unique project meets the growing desire for performances that go beyond the bounds of traditional entertainment by introducing live music inside movie theaters. This partnership between Candlelight Concerts and PVR INOX is well-positioned to satisfy the growing desire of audiences to discover new musical experiences. In addition to giving audiences a new method to enjoy live music, the idea enhances India’s cultural entertainment landscape by giving them a chance to re-enjoy timeless songs in an interesting new environment.

Deepa Bajaj, Country Manager of Live Your City India, remarked, “We are thrilled to bring our renowned Candlelight Concerts to PVR INOX theatres, marking a significant milestone in making live arts experiences accessible to local audiences in their favoured legacy venues for entertainment. This partnership aligns with our vision to bring innovative and immersive
entertainment outside traditional spaces to reach larger audiences. By blending the magic of live music with the comfort and luxury of PVR theatres, we are setting a new benchmark in audience engagement.”

“This partnership with Candlelight Concerts reimagines how our theaters can be experienced, turning them into unique venues for intimate, live performances,” said Nayana Bijli, PVR INOX’s director of content acquisition. We have the chance to provide audiences with something truly unique—an encounter that blends the beauty of our venues with the enchantment of live music.”

PVR INOX theatres, renowned for their premium settings, provide the perfect backdrop for Candlelight Concerts. With a thoughtful curation of comfort and acoustics, these venues promise an intimate yet impactful musical experience. The first performances are scheduled for the weekend of 31st January to 2nd February 2025 in Bengaluru, Gurugram, and Mumbai. As
the collaboration evolves, Candlelight Concerts and PVR INOX aim to explore new avenues to bring exceptional and diverse offerings to audiences across the country.

Details on upcoming performances:
● Bengaluru – 31st January 2024
PVR Superplex, Forum Mall, Kanakapura Road
○ Queen vs ABBA (Program Premiere in the city) – 2 performances
● Gurugram – 1st February 2024
PVR Ambience, Gurugram
○ Best Movie Soundtracks (Bestseller) – 2 performances
○ Tribute to Kishore Kumar (Program Premiere in the city) – 1 performance
● Mumbai – 2nd February 2024
PVR Le Reve-Globus Mall, Bandra West
○ Best Movie Soundtracks (Bestseller) – 2 performances
○ Tribute to RD Burman (Local Hit) – 1 performance

About Live Your City
LIVE YOUR CITY is a brand under the American company Fever Labs Inc., the leading global live- entertainment discovery platform that has helped millions of people discover the best experiences in their cities since 2014. With a mission to democratize access to culture and entertainment in real life through its platform, Live Your City inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the
world.

About PVR INOX Limited
PVR INOX Limited is the largest film exhibition company in India with 1747 Screens across 356 properties in 111 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child-friendly audis,
the latest screening technology, superior sound systems, a wide range of F&B offerings, film and non- film content, and an array of formats in the premium screen category. For further information, please visit: http://www.pvrcinemas.com

Follow us:
https://twitter.com/_PVRCinemas
https://www.linkedin.com/company/pvr-limited
https://www.instagram.com/pvrcinemas_official
https://www.facebook.com/moviesatpvr/

Related Posts

INDIA IS HAVING A SIGNIFICANT IMPACT ON THE DENIM INDUSTRY’S SUSTAINABILITY.

BML Munjal University Successfully Concludes its 8th Convocation Ceremony for the Class of 2023, Graduating 366 Students

The Ultimate Entrepreneur’s Guide to Thriving in the Product Marketplace