India, September 12, 2023 – Since unveiling the groundbreaking 501® jeans, widely known as the first pair of blue jeans, the Levi’s® brand has continuously found new ways to innovate its most beloved garments while staying true to its heritage. In the thrilling world of motor racing, McLaren Racing has continuously innovated and elevated its esteemed cars without sacrificing their undeniable elegance. Bringing together the two icons for the first time, the new Levi’s® x McLaren Racing Collection represents the best of heritage and innovation.
The Levi’s® x McLaren Racing collection features a Racing Jacket, Racing Suit, Racing Gloves, Heritage Trucker, Heritage 501® Jeans, Constructors Tee, and a Racing Bandana. Inspired by the spirit of McLaren Racing’s vintage-era, the cropped and boxy fit Racking Jacket features a chain stitch embroidery logo on the back and twill taping at cuff and hem. Delivered in a light wash, the jacket comes with a satin liner and an embossed veg tan leather co-branded patch.
Offered in the same light wash, the Racing Suit has a slight drop crotch and a roomy fit with a straight leg. Featuring vintage inspired patches and a crackle print down the right leg, and the same co-branded patch, the suit comes with a veg tan leather zipper that pulls down at the front center. The three tone Racing Gloves, inspired by archival McLaren Racing graphic vintage posters, utilize colors from the classic McLaren color palette and feature perforation patterns for breathability. Made with Italian leather and a Levi’s® shank for snap closure, the gloves display an embroidered signature of McLaren Racing founder Bruce McLaren and a debossed McLaren logo.
With vintage-inspired patches on the left and right chest, the cropped, boxy fit Heritage Trucker has a medium wash and pintucks at the elbows. The center-front zipper is backed by red tape while the red co-branded back patch references the ‘80s McLaren classic cars. In a first for the historic garment, the Heritage 501® Jeans replace the left back pocket with a shadow pocket featuring a crackle print as well as a red tape welt zipper pocket at the top.
To honor the McLaren Racing heritage, the jeans feature vintage-inspired patches and a red co-branded back patch. The Constructors Tee features a printed front graphic of an ‘80s era McLaren race car. And finally, the Racing Bandana reinterprets classic Levi’s® western motifs through a racing lens with ‘80s McLaren graphics.
Coinciding with the British Grand Prix at Silverstone Circuit, the collection launches worldwide on July 3rd, and will be available for purchase on www.levi.in and in select Levi’s® Stores – Mall of India (Delhi) and Linking Road (Mumbai).
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
