Liva: The Synonym for Sustainability and Luxury

Published: April 28, 2023
Author: Fashion Value Chain

Liva fibers and fabrics have become increasingly popular in recent years due to their high quality and sustainability. Liva is a brand owned by the Aditya Birla Group, one of the world’s largest producers of viscose. Viscose is a type of rayon made from regenerated cellulose fibers. Liva fibers are made from sustainable wood pulp, which is a renewable resource, making it an eco-friendlier option than other fabrics.

One of the main advantages of Liva fibers and fabrics is their softness and comfort. Liva fabrics are breathable and feel luxurious against the skin, making them ideal for use in clothing and accessories. They are also lightweight and drapable, which makes them perfect for flowing and flattering designs.

Another advantage of Liva fibers is their versatility. Liva fabrics can be used in a wide range of clothing and accessories, including dresses, tops, skirts, scarves, and more. They can be easily dyed and printed, which allows for endless design possibilities.

One of the most important features of Liva fibers and fabrics is their sustainability. Liva fibers are made from sustainably sourced wood pulp, which is a renewable resource. The Aditya Birla Group is committed to responsible sourcing and manufacturing practices, and Liva fibers are produced using closed-loop technology. This means that the water and chemicals used in the production process are recycled, reducing waste and minimizing environmental impact.

Many renowned designers and fashion brands are now incorporating Liva fabrics into their designs due to their superior quality and sustainability. Liva’s soft and luxurious fabrics are highly sought after by designers who prioritize comfort and quality in their collections. Some of the top designers who have used Liva fabrics in their designs include Ritu Kumar, Anita Dongre, Manish Malhotra, Masaba Gupta, and many others.

These designers have incorporated Liva fabrics in a wide range of garments, from flowing dresses and skirts to tailored jackets and blouses. They have praised the fabrics for their softness, breathability, and drapability and ability to take color and prints beautifully. In addition to the comfort and quality of the fabrics, designers also appreciate Liva’s commitment to sustainability and responsible sourcing practices.

Liva’s popularity among designers and fashion brands is a testament to its superior quality and sustainability. As consumers continue to prioritize sustainable and eco-friendly fashion, we will likely see even more designers and brands incorporating Liva fabrics into their collections in the future.

Liva fibers and fabrics are also biodegradable, which means that they can break down naturally without harming the environment. This is an important consideration for those who are concerned about the impact of textile waste on the planet.

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