Lakmē Introduces New Makeup Heroes and Beach-Ready Beauty
The House of Lakmē continues to evolve its beauty portfolio with a selection of new makeup launches, innovative textures and performance-led formulations designed for the changing needs of Indian consumers. From lip oils and matte crayons to precision eyeliners and beach-ready makeup, the latest additions combine beauty, convenience and functionality across everyday routines.
New Additions to the Lakmē Makeup Portfolio
The latest launches reflect Lakmē’s focus on creating versatile formats and formulations that make makeup easier and more adaptable.
The Lakmē 9to5 Hyagloss Powerplump Lip Oil, priced at INR 849, combines the shine of a gloss with the nourishing feel of a lip oil. Formulated with Peppermint Oil, Hyaluronic Acid and Vitamin E, it provides a non-sticky, dewy finish with a cool sensation. The lip oil is available in seven buildable shades, including a pH-adaptive tint.
Priced at INR 399, the Lakmē 9to5 Forever Matte Lip Crayon offers intense colour in a convenient twist-up format. Its Vitamin C-infused, moisture-rich crème formula delivers a plush matte finish while keeping lips hydrated for up to eight hours. The range features 20 shades spanning nudes, browns, pinks, mauves and reds.
The Lakmē 9to5 Eyeconic Liquid Eyeliner, priced at INR 325, comes in a slim pen-style format with a precision tip designed for controlled application. Its waterproof, transfer-proof and smudge-free formula sets quickly and is available in Black, Intense Blue, Brown and Intense Green.
Lakmē 9to5 Hya Beach Edit
Lakmē’s focus on innovation also extends to makeup designed for India’s heat, humidity and outdoor lifestyles. The Lakmē 9to5 Hya Beach Edit brings together makeup, skincare and sun protection through Hyaluronic Acid-infused and SPF-protected formulations.
The Hya Beach Edit Cream Blush, SPF 30, priced at INR 699, combines colour, hydration and sun protection in a lightweight cream formula enriched with Hyaluronic Acid and Vitamin E. Its multi-use texture can be applied to the lips, eyes and cheeks.
At INR 799, the Hya Beach Edit Lip Gloss Stain, SPF 15 delivers gloss-like shine, hydration and a lasting tint. Enriched with Hyaluronic Acid, peptides and SPF 15, it is designed for comfortable, on-the-go use.
The Hya Beach Edit Colour Correcting Concealer, SPF 40, priced at INR 799, combines colour correction and coverage with hydration and sun protection. Its lightweight, buildable formula features Hyaluronic Acid, Vitamin E and SPF 40, along with a built-in kabuki brush for convenient application.
The range also includes the Hya Beach Edit Cushion Foundation, SPF 40, priced at INR 999. Infused with Hyaluronic Acid, Vitamin E and SPF 40, the foundation provides buildable, second-skin coverage with a hydrating matte finish. It is available in 12 shades suited to Indian skin tones.
Priced at INR 899, the Hya Beach Edit Lipstick + Liner Duo, SPF 30 combines lip definition and colour in one product. The formula contains Hyaluronic Acid, Vitamin E, Jojoba Oil and SPF 30, and is available in 10 shades designed for Indian skin tones.
Completing the edit, the Hya Beach Edit Makeup Mist with UV Protection, priced at INR 599, is formulated with Hyaluronic Acid and Vitamin E to set makeup while keeping skin hydrated. Its lightweight formula offers UV protection and is designed to remain comfortable through heat and water.
Through the Hya Beach Edit and its latest makeup launches, Lakmē continues to develop beauty products that respond to Indian weather, lifestyles and evolving consumer preferences.
