Brand Collaboration | Business & Policy | Fibers / Yarns Innovations | Sustainability

Collaborative Success: Lenzing Group’s Conclave Elevates Coimbatore Weavers with Eco-Friendly Fibers

Published: August 5, 2023
Author: Fashion Value Chain

The Lenzing Group, world leading provider of wood-based specialty fibers, hosted the ‘The Lenzing Conclave’ in Coimbatore, Tamil Nadu. The event brought together over 60 experts from the region to foster knowledge exchange and explore the applications of TENCEL™️ branded fibers and LENZING™ ECOVERO™ branded viscose fibers through an exhaustive product display and interactive seminar.

With the increasing demand for Lenzing fibers across South Asia and India in the last decade, the Lenzing Group has significantly strengthened its presence in the regional market. Coimbatore, which is also called ‘Manchester of South India’, has a strong textile base and is also the regional head office of Lenzing group in South Asia. Hence, The Lenzing Conclave, Coimbatore came as a unique opportunity for Lenzing team and the local industry stakeholders from towns of Palladam, Somanur and Avinashi, in Coimbatore district, to foster collaborative relationships and promote integration of new age fibers, like TENCEL™ and LENZING ™ ECOVERO™, into their weaving processes for new innovations.

Coimbatore is recognized as a prominent center for weaving, made-ups and apparel production. Notably, approximately 70% of the products developed in the region have significant usage in the domestic market, while the rest are exported to Western markets. The Indian market focuses primarily on home textile products like bed sheets and apparel such as kurtis and women’s tops. As the market heavily relies on cotton fibers, there is a growing demand for alternatives and blending opportunities for wood based cellulosic fibers. This creates an excellent opportunity to explore TENCEL™ lyocell and LENZING™ ECOVERO™ viscose fibers and develop new products that not only offer superior quality but also align with increasing focus sustainable products.

Speaking on the initiative, Mr. Avinash ManeSr. Commercial Director – Textile Business, AMEA & NEA, Lenzing Group, South Asia shared, “We are incredibly delighted with the overwhelming response to ‘The Lenzing Conclave’ in Coimbatore. This momentous event showcased the remarkable power of collaboration and innovation in the textile industry, uniting experts from fibers, weaving and spinning. It has been truly fulfilling to witness the passion and interest in Lenzing fibers among Coimbatore’s weaving community. The conclave has further solidified our commitment to the region and to promote sustainable innovations. We also express our gratitude to the weaving community of Coimbatore region for their support. Together, we are forging a brighter and more sustainable future for the regional textile products.”

Lenzing Group closely collaborates with weavers, providing technical expertise, bulk production support, and marketing tools to effectively promote their innovative products. This additional assistance alleviates weavers’ concerns about post-development stages. The adoption of TENCEL™ and LENZING™ ECOVERO™ fibers in weaving hubs has sparked interest with good potential of elevating product quality and creating substantial value. Empowered by Lenzing’s unwavering support, weavers can confidently introduce finest offerings to the market. The inclusive conclave attracted diverse participants, eager to learn more about Lenzing fibers.

Already leveraging such successful experiences in various hubs like Surat, Ichalkarinji and Tirupur, Lenzing along with the weaving community aims to foster superior products for both domestic and international markets, reinforcing the region’s position in the global textile industry and supporting sustainability goals.

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