brand | BRAND COLLECTION | Fashion Updates | Retail

JACK & JONES Presents ‘Urban Racers’ – A High-Octane Blend of Motorsports and Fashion in Every Stitch

Published: September 5, 2023
Author: Fashion Value Chain

~Discover a world where motorsports spirit converges with modern urban flair~

Gearing in for Autumn Winter 2023, JACK&JONES is ready to embark on an exciting journey where the refined essence of contemporary urban style and the heart-pounding world of motorsports effortlessly collide. Introducing the latest collection by JACK & JONES ‘Urban Racers’, where high-octane energy and sartorial elegance meet to create a remarkable ensemble. Each precisely designed piece reflects the spirit of speed, precision, and exhilaration that defines the racecourse, with an uncompromising dedication to innovation in fashion and style.

The collection’s color palette takes inspiration from iconic racing hues, featuring deep metallic blues that mirror the intensity of a racetrack, fiery reds that evoke the spirit of competition, and carbon blacks that symbolize the sleek and timeless elegance of high-speed machines.  From the rugged leather jackets adorned with quilted detailing reminiscent of tire treads to the sleek biker jeans, knits, and shirts, every collection element pays homage to the power, dynamism, and elegance associated with motorsports. These pieces effortlessly combine racecourse aesthetics with current urban fashion, providing a distinctive and versatile look for the modern man.

The “Urban Racers” collection by JACK&JONES is a way of life that captures the fervour, passion, and aspiration that fuel both fashion aficionados and motorsports fanatics. Whether you’re on the track or in the city, this collection gives you the confidence and flair to embrace life’s journey.

The “Urban Racers” collection will be available at all JACK&JONES stores and online at and is priced at INR 1099 onwards. Don’t miss the chance to experience the synergy of motorsports and fashion – a fusion that embodies the spirit of adventure and the pursuit of excellence.

Related Posts

Atmus Filtration Technologies Inaugurates its World-Class Global Capability Center in India

Pietro Beccari: the new CEO of Louis Vuitton

Lever Style Keeps Up the Momentum with Sixth Acquisition Since IPO and Continued Outperformance in the Apparel Supply Chain Sector