Business & Policy

Dubai Royal Family’s Private Office partners with Groyyo to transform B2B Fashion supply chain in the Middle East

Published: January 31, 2023
Author: Fashion Value Chain

Mumbai,India/Dubai,United Arab Emirates: Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has joined hands with Mumbai-based business-to-business (B2B) supply chain enablement startup Groyyo. The partnership seeks to transform B2B manufacturing & sourcing processes with cutting-edge and innovative technologies. 

Groyyo is Asia’s leading B2B manufacturing growth platform with a vision to empower the 20 million micro-manufacturers and give them an opportunity to take their business global. The start-up now seeks to expand its footprint to the UAE and the Middle East region, leveraging from the fast rate of technology adoption and retail market growth there. Groyyo aims to clock $50M in revenue from the Middle East in the next 12 months with the private office’s support.

Groyyo was started in 2021 by Subin Mitra, Pratik Tiwari, and Ridam Upadhyay, with the aim to empower and upgrade manufacturing and automation services with technologies like artificial intelligence, innovation, standardization, and industry guidance.

The association aims to provide Groyyo with the right guidance to reach out to and work with a wider range of clients, access top decision-makers in the government and the private sectors, and contribute to adding the latest technological innovations in the region. 

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “Automation and manufacturing form an important segment of economies in the Middle East. With its innovation-centric approach, Groyyo is poised to bring about revolutionary changes in the manufacturing industry, thereby giving a chance to hundreds of businesses in the region to improve their bottom lines and succeed in a highly competitive world. We look forward to working with Groyyo.”

Subin Mitra, Co-founder & CEO of Groyyo, said, “The Middle East being one of the fastest growing retail markets globally is of key strategic focus to Groyyo’s growth plans. This partnership with Seed Group will help us expand in the region and dominate this market in the coming months.”

Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 20 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the Gulf Cooperation Council countries.

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