J-Hope Makes a Lot of Moves in Her First Louis Vuitton Campaign.

Published: June 20, 2023
Author: Fashion Value Chain

-By Mokshika Chauhan

He doesn’t have any fashion poses in mind. K-pop star J-Trust demonstrated his moving ability by making fun of the infamous Keepall sack made famous by the French luxury house for his most memorable Louis Vuitton campaign. J-Hope flawlessly performs various moves in the campaign, which will launch today on Vuitton’s digital and social channels.

“J-Trust embraced high-energy moves as he is caught in customized monochrome looks with the Keeapall pack, dumping traditional design presents.” The French label states, “Keepall in hand, the bag becomes an extension of his shifting form” in the campaign press release.

The Keepall, created in the 1930s, is as adaptable as they come. Due to its durability and ample space, the luggage piece is ideal for short trips, vacations, and even workout sessions. Numerous artistic collaborations have been made on it, including ones with Stephen Sprouse, Takashi Murakami, and Yayoi Kusama.

The bag is still regarded as one of the finest leather goods and travel accessories that the house makes. J-Hope was made an ambassador for Louis Vuitton in February of this year. BTS were named collectively as Vuitton brand ambassadors in April 2021, but that partnership has since ended. While the band is on hiatus, the members have signed individual deals with fashion houses, been preparing for their mandatory military service, and been working on solo projects.

J-Hope “brings his unique charm and style to this exciting new chapter with the maison,” Vuitton stated in February, describing BTS as “21st-century pop icons.” A new Disney+ documentary titled “J-Hope in the Box” takes viewers behind the scenes of his solo debut album “Jack in the Box” as well as his headlining Lollapalooza performance last year.

As brand ambassadors, numerous European fashion brands have invited K-pop stars to their fashion shows, where they frequently cause havoc.

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