ICE and Milano Unica to Showcase Made-in-Italy Textile Excellence at Intertextile Shanghai
The Italian Trade Agency (ICE), in collaboration with Milano Unica, will showcase the excellence of Made-in-Italy textiles at Intertextile Apparel Fabrics Shanghai from 25–27 August 2026. Held at the National Exhibition and Convention Center, the Italian Pavilion will span 480 sqm and feature 27 premium textile collections, highlighting Italy’s craftsmanship, innovation and manufacturing expertise for the Autumn/Winter 2027/28 season.
The initiative reinforces Shanghai’s importance as a strategic gateway for Italian textile companies seeking to strengthen their presence in China and the wider Far East. As one of Asia’s leading textile and fashion sourcing exhibitions, Intertextile Apparel Fabrics provides Italian manufacturers with an opportunity to connect with buyers looking for high-quality, sustainable and innovative textile solutions.
China continues to be one of the most significant export destinations for Italian textiles, with growing demand for premium fabrics where craftsmanship, quality and manufacturing excellence remain key competitive advantages.
The Italian showcase will present a diverse selection of collections covering premium menswear and womenswear fabrics, reflecting the industry’s continued investment in design research, advanced manufacturing and material innovation.
Commenting on the event, Fabio De Cillis, Director of ICE Shanghai, said:
“Intertextile Apparel Fabrics serves as an essential strategic platform for strengthening commercial dialogue between Italian textile excellence and the growing demand for quality in the Chinese market. Chinese buyers and professionals visiting the Italian Pavilion will find much more than an exhibition of premium textiles. They will discover the perfect combination of craftsmanship, innovative design and sustainability. Italy continues to set the global benchmark for design, research into materials and supply chain traceability. Chinese consumers are becoming increasingly discerning of a product’s intrinsic quality, distinctive features, and environmental responsibility. These are the very principles that have always defined Made-in-Italy products. A visit to the Italian Pavilion offers a unique opportunity to connect directly with the industry’s trendsetters, establish valuable business partnerships and discover fabrics that can truly enhance collections by adding value and strengthening their competitiveness.”
Massimo Mosiello, General Manager of Milano Unica, added:
“Following the excellent results of the 43rd edition of Milano Unica, our long-standing partnership with the International Trade Agency ICE allows us to further support the Italian textile industry in a strategic market such as China. Our participation in Intertextile confirms the commitment of Italian companies to maintaining a strong presence in one of the world’s most dynamic markets while showcasing the industry’s strengths in research, manufacturing quality, innovation, and sustainability. In an ever-evolving global context, this collaboration is a key factor in enhancing the competitiveness of our companies while creating new opportunities for international growth. I would therefore like to express my sincere gratitude to the International Trade Agency ICE for our long-standing and fruitful partnership.”
The Italian Pavilion will feature 27 renowned textile manufacturers, including Achille Valera Lissoni, Bacci, Biella Manifatture Tessili, Botto Giuseppe, Brunello, Canclini, Carlo Barbera, Carnet by Ratti, Drago, E. Thomas, Lanificio Luigi Colombo, Lanificio Subalpino, Maglificio Maggia, Mario Cucchetti Tessuti, Marzotto, Menchi Tessuti, Moessmer, Olmetex, Ratti, Reda, Reggiani, Vitale Barberis Canonico and Zignone, among others.
By bringing together leading Italian textile producers under one pavilion, ICE and Milano Unica aim to strengthen commercial ties between Italy and China while showcasing the innovation, sustainability and premium quality that continue to define the global reputation of Made-in-Italy textiles.
