Helios Luxe, part of Titan Company Ltd., strengthens its accessible luxury watch portfolio by launching Auguste Reymond exclusively in India. Established in 1898, Auguste Reymond is an independent Swiss watchmaker known for its handcrafted, heritage-driven timepieces.
Expanding Helios Luxe’s Market Reach
With this launch, Helios Luxe positions itself as a destination for authentic, story-led watches. Furthermore, the brand plans to expand to 100 boutiques over the next five years, and Auguste Reymond will be central to this journey. The brand targets both seasoned collectors and newcomers who seek watches that reflect personal style and identity.
Hero Timepiece: Origin Lunar
Leading the debut is the Origin Lunar, which features intricate lunar-surface engraving and a bezel enhanced with Super-LumiNova, creating a vivid glow. Additionally, the watch houses the hand-wound UNITAS calibre. Each piece is handcrafted, individually numbered, and limited in quantity, offering collectors a blend of tradition and precision.
Rising Demand for Heritage Watches in India
India’s growing affinity for fine watchmaking is driven by rising affluence and a deeper appreciation for authentic, heritage-led designs. Consequently, Helios Luxe curates collections that combine high horology, aesthetic appeal, and personal storytelling, making them suitable for both collectors and enthusiasts.
Insights from Leadership
Rahul Shukla, Vice President & Chief Sales and Marketing Officer, Watches Division, Titan Company Ltd., said, “By introducing Auguste Reymond exclusively through Helios Luxe, we enable consumers to enjoy craftsmanship, authenticity, and meaningful stories behind each watch. Moreover, Helios Luxe provides a unique space for discovering accessible luxury.”
Sundar Klingenberg, CIO & Deputy CEO, Auguste Reymond, added, “India marks a key milestone in our global journey. Partnering with Helios Luxe allows us to offer limited, artisanal timepieces to enthusiasts who value heritage and mechanical watchmaking.”
Collections and Pricing
The India launch showcases 23 timepieces across four collections: Origin, Unity, Heritage 1898, and Magellan. The core range of 21 watches is priced between ₹1.3 lakh and ₹2.5 lakh. In addition, two ORIGIN statement pieces are priced at ₹4.5 lakh and ₹7.5 lakh. All timepieces are handcrafted, hand-assembled, and limited in quantity, exclusively available through Helios Luxe in India.
