This season, get ready to add a dash of quirk and a pop of colour to your
wardrobe as you dive into the joyful world of ‘smileys’ with ONLY India! Giving fashion a youthful
and fun approach, leading European fashion brand for young women – ONLY brings forth yet an
exciting collection in collaboration with the iconic and unforgettable – SMILEY. The drop is the
latest addition to ONLY’s series of unique limited edition ranges that are an amalgamation of style,
comfort and statement worthy pieces.
Inspired by the ubiquitous ‘SMILEY’ motif, the ONLY X Smiley line offers a colorful range of wardrobe
staples right from t-shirts and crop tops to jogger style trousers and dresses. The collection offers a
mix of streetwear pieces and comfortable everyday styles that are extremely versatile and apt for
a variety of occasions – be it a shopping day out, movie night in or even a road trip with your girls!
The design narrative of the collection is themed around an interesting play of patterns as the
pieces feature psychedelic, energetic, and hyper bright prints and sketchy art against modern
silhouettes that rightly fit the brand’s ethos, making it an ideal addition to every millennial girl’s
wardrobe.
Starting at INR 1499, The collection launches on 16th October 2022 and will be available in select
stores and online on www.only.in
About ONLY:
ONLY is an international fashion brand for young women. Today, we are one of the leading
denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in
both retail and wholesale and is sold in more than 4500 stores worldwide. The ONLY girl always
looks amazing in an effortless way! Fashion is her passion – a creative space where she can
experiment with different attitudes, feels and looks. She’s not defined by a certain style, but by
her playful attitude, take on life and fashion and by her love for denim ONLY India currently has
54 stores and 289 shop-in-shops spread across the country. ONLY is available online with
www.only.in and present with leading online partners
About BESTSELLER India:
BESTSELLER India currently has 209 exclusive brand outlets and is present in over 1,165 shop-in-
shops in external multi-brand stores throughout India. BESTSELLER India markets and sells the five
BESTSELLER brands JACK&JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT.
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark,
Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain
stores and 12,000 external multi-brand stores.
