BRAND COLLECTION

Benetton Transports its Audience to Italy through its Spring Summer 2023 Showcase

Published: March 25, 2023
Author: Fashion Value Chain

Mumbai ,March 2023: Benetton, one of the most popular Italian fashion brands, showcased their Spring Summer 2023 collection amidst a perfect Italian summer setup at Taj Lands End, Mumbai. The evening witnessed the presence of Benetton’s global CEO, Mr. Massimo Renon and the brand’s global creative director, Mr. Andrea Incontri.

The evening kick-started with a stunning aerial act, followed by the global Spring Summer 2023 fashion showcase of the brand. Set against the pristine background of a recreation of the Villa Minelli, the global HQ of the Benetton Group.

The guests were captivated with the magnificent set up that replicated the core ethos of the brand. The set up incorporated vibrant colors and elements from the collection through the evening, from the entrance to the décor and on the runway. The models walked down the runway in a diverse range of outfits, ranging from bold patterns to classic silhouettes, demonstrating the brand’s versatility and creativity. Sanjana Sanghi, the absolute Bollywood fashionista and a brand friend was the showstopper for the evening.

The women’s wear collection caters to your mood in spring from going big and bright to soft and pastel – this collection has it all. It features the following themes – Color Conversion, Poetic Sailor, Sunday Sunshine and Summer Fruit.

Mirroring the women’s wear collection, the men’s wear range has the same urban practicality and touch of distinct freshness. Themes shining bright here would be Sunday Sunshine, DNA, Flea Market and Basico.

United Colors of Benetton Spring Summer 2023 collection celebrates fashion and inclusivity, which is beautifully translated in the brands design.

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