Reliance Retail’s ethnic wear brand, Avantra by Trends, is celebrating the opening of its latest brick-and-mortar store in Mumbai’s Phoenix Marketcity Mall. This addition marks the brand’s 71st store across India, offering traditional attire for a diverse clientele.
Sudhir Dnyanval, Avantra by Trends’ head of business development, shared the exciting news on Linkedin, inviting customers to explore the new store at Phoenix Marketcity, Kurla. The outlet promises an exquisite collection of sarees, designer lehengas, and various ethnic wear options, creating a haven for traditional connoisseurs.
The Mumbai store features a dedicated segment for bridal wear and made its debut with a collection tailored for the upcoming spring wedding season. Shoppers can explore a wide range of products, including kurta sets, lehengas, sarees, blouses, accessories, and jewelry, among other offerings.
In addition to its retail endeavors, Avantra by Trends recently organized a saree draping workshop at its Bengaluru store in Jayanagar. The event, featuring celebrity saree stylist Dolly Jain, aimed to promote sarees as comfortable clothing options and explored innovative ways to drape them. The workshop provided insights into Dolly Jain’s journey in the unconventional field of saree styling, her innovative line of petticoats – ‘I Am by Dolly Jain,’ and Avantra Sarees. The brand, through such events, emphasizes breaking misconceptions around sarees, highlighting their versatility and celebrating the mobility and elegance they bring to women.
As Avantra by Trends continues to expand its footprint, the brand remains dedicated to providing a diverse range of traditional wear options and fostering a deeper appreciation for ethnic fashion.
