Ujjawal Dubey, the creative force behind the celebrated label Antar-Agni, isn’t just showcasing a new collection at Lakme Fashion Week; he’s making a powerful statement. Dubey’s latest offering, aptly titled “TWO-FACED,” marks a decade for the brand and delves into the duality that defines us all.
This isn’t a collection of mere garments; it’s a deep exploration of human nature’s inherent contrasts. Dubey masterfully weaves together structure and fluidity, tradition and modernity, resulting in a three-part masterpiece: Render, Wander, and Surrender. Each chapter reflects a facet of the human experience, translating into sharply tailored silhouettes alongside minimalist drapes. It’s a captivating journey through complexity, reminding us to embrace the many sides we present to the world.
Beyond Aesthetics: A Revival with a Purpose
Dubey’s commitment to tradition goes far beyond aesthetics. He views the revival of traditional weaves as a powerful movement that reconnects us with our cultural heritage. At Antar-Agni, it’s about striking a perfect balance between honouring the past and embracing innovation. Their designs, while undeniably contemporary, never lose sight of the intricate craftsmanship and integrity inherent in handwoven fabrics.
This revival is more than just about creating beautiful clothes; it’s about preserving the legacy of artisans, providing them with sustainable livelihoods, and ensuring these age-old techniques continue to thrive in the modern fashion landscape.
Local is the New Global: Celebrating Authenticity and Sustainability
Dubey recognizes the growing importance of local production within the fashion industry. Whether it’s sourcing materials or celebrating the artistry of regional craftspeople, the spotlight is firmly on indigenous techniques and the communities that sustain them. Antar-Agni exemplifies this shift by drawing inspiration from Indian craftsmanship and blending it with modern silhouettes. The result? Pieces that feel both familiar and refreshingly new. Dubey sees this focus on local production as a way to champion authenticity and sustainability on a global scale.
A Post-Pandemic Fashion Landscape: Adapting to Conscious Consumers
The fashion industry has undoubtedly seen a rebound since the pandemic, but it’s not without its challenges. Consumer behaviour has shifted significantly, with a growing emphasis on conscious consumption and value-driven purchases. Dubey acknowledges this shift and believes the industry is moving towards more sustainable and mindful practices. Consumers are demanding quality over quantity, and brands are adapting accordingly. At Antar-Agni, this translates into a focus on creating timeless, well-crafted pieces that transcend fleeting trends.
Conscious Consumption: A Necessity, Not a Trend
Dubey emphasizes that conscious consumption is not a passing fad; it’s a necessity. As both designers and consumers, we must make intentional choices. For Antar-Agni, this means creating pieces with longevity, pieces that can be effortlessly integrated and re-interpreted within one’s wardrobe. It also signifies a deep respect for the materials used, the production processes employed, and the artisans who bring their vision to life. Dubey believes that fashion has a responsibility to move beyond the fast-fashion cycle and embrace sustainability, durability, and craftsmanship.
Style vs. Fashion: A Timeless Individuality
When it comes to fashion versus style, Dubey leans towards the latter. For him, style is a personal expression that transcends time. Fashion, on the other hand, is fleeting and dictated by ever-changing trends. Style allows you to showcase your true essence, going beyond trends and defining what resonates with your inner self. Dubey sees fashion as a tool that helps shape your style, but style itself is the core.
Iconic Inspiration: A Modern Take on Timeless Legends
Asked about his style icons, Dubey doesn’t hesitate to name Jackie Shroff from Bollywood. He admires Shroff’s effortlessly cool and rugged charm, a natural and understated style that exudes timeless authenticity. From Hollywood, Marlon Brando stands out for his ability to seamlessly blend raw masculinity with a touch of elegance.
If given the chance, Dubey would dress Shroff in a way that maintains his classic essence with a modern twist, perhaps layering a structured jacket with flowing drapes. For Brando, he envisions a sleek, minimalist trench coat that captures his iconic blend of ruggedness and refinement.
