For a limited-edition collection, Absolut has partnered with streetwear apparel label Huemn (pronounced Human).The collection, which includes an iconic print created in a hand-drawn manner, honours the importance of inclusivity and freedom of expression.
In a statement about the partnership, Pulkith Modi, head of marketing for international brands at Pernod Ricard India, said that Absolut has always believed in a world free of prejudice and has a history of collaborating with pop culture to support various forms of artistic expression. We are excited to work with Huemn to provide a line that fosters a sense of tolerance and diversity while fostering ideals that are fundamental to our brand’s guiding principles
The collaboration between Absolut and Huemn is a celebration of artistic creativity and the power of inclusivity, according to Pranav Misra, co-founder and CEO of Huemn. The collection will feature avant-garde designs that defy conventions, encourage self-expression, and spark discussions on the intricate tapestry of human history.
The brand’s website will be the only place to buy items from the Absolut x Huemn line.
