New Balance, the global athletic brand renowned for quality craftsmanship and running innovation, has unveiled its latest store at Sunview Plaza, Ludhiana. More than just a retail space, the store focuses on a customer-first experience, offering personalized, one-on-one service to ensure every shopper finds their ideal fit.
Blending modern design with the brand’s newest performance and lifestyle ranges, the two-storey store caters to both professional athletes and style-conscious consumers. The immersive environment features New Balance icons such as the 1080, 550, 327, and 9060, alongside advanced Fresh Foam X and FuelCell technologies, enhancing comfort and performance.
Radeshwer Davar, Country Manager, New Balance India, expressed his excitement: “We’re excited to bring New Balance to Ludhiana – a city that thrives on ambition, movement, and a growing passion for fitness. Over the past year, New Balance has rapidly expanded its footprint across India, and our Ludhiana store marks another key milestone. More than just a store, it’s an experience centre – designed to inspire and equip every kind of runner through innovation, performance, and timeless style.”
The Sunview Plaza store will be open daily from 10:30 a.m. to 10 p.m., providing an engaging retail experience for Ludhiana’s active community.
