Fashion Updates | luxury | Retail

“Bagline and Arjun Rampal Team Up for ‘EVOLVE’ Campaign Celebrating Style and Luxury Bags”

Published: November 6, 2023
Author: Fashion Value Chain

Bagline, the House of Luxury Bags, has joined forces with Bollywood star and style icon Arjun Rampal to introduce their latest campaign, ‘EVOLVE.’ This campaign is a celebration of individuality and diversity in style, emphasizing the brand’s commitment to redefining fashion, travel gear, and lifestyle accessories. ‘EVOLVE’ showcases the Fall/Winter 2023 selections from Tommy Hilfiger Travel Gear and the United Colors of Benetton collection at Bagline. The collection includes a diverse range of luxury bags, from trolleys and backpacks to crossbody and duffle bags, seamlessly blending style with functionality. The campaign’s timing coincides with the Cricket World Cup, aiming to captivate a global audience of fashion enthusiasts.

The campaign, creatively directed by Bhargav Krishna and featuring renowned photographer Arjun Mark, artfully captures the essence of this unique concept. With ‘EVOLVE,’ Bagline’s objective is to inspire individuals to embrace their uniqueness through a wide array of luxury bags.

Abhinav Kumar, Director and Chief Executive Officer of Brand Concepts Limited, expressed his thoughts on the campaign, emphasizing that style is not just about what you wear but how you wear it. ‘EVOLVE’ with Bagline serves as an invitation to express one’s unique self through the art of fashion and the allure of luxury bags. Arjun Rampal, as the face of this campaign, perfectly embodies this philosophy.

As part of its expansion plans, Bagline is also set to enhance the fashion scene in Mumbai by opening a chic new store in Phoenix Market City Mall, Kurla. This strategic location in the heart of the city will feature the latest collections of iconic brands like United Colors of Benetton and Aeropostale travel gear and accessories. The store will offer a wide range of bags and accessories from brands such as The Vertical and Sugarush, making it a premier destination for fashion enthusiasts.

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