Zudio, a bargain fashion brand, was introduced by Trent Limited, a Tata Group company, at Dubai Silicon Central Mall. The brick-and-mortar pilot program for the brand aims to capitalize on the local Indian diaspora community and fashion demand.
Executive director of Lulu Group International Ashraf Ali MA posted on Facebook, saying, “Absolutely delighted to welcome Zudio to Dubai and join with Mr. Noel Tata, managing director of Tata International, to inaugurate the first international store at Dubai Silicon Central Mall.” “A new chapter in fashion retailing is here.”
Zudio opened its first store in Dubai and its first outside of India with this launch. Men’s and women’s trend-forward clothing and accessories may be found in the new Zudio store.
According to a senior executive close to the Trent development, “It’s a baby step, and we are doing a pilot with one store,” ET Bureau stated. “We will open more stores in newer geographies, depending on the response we receive.”
The typical Zudio store size at Trent Limited is 7,000–10,000 square feet. The company ran 228 Westside fashion stores, 36 locations for its other lifestyle retail brands, and 559 Zudio outlets as of June of this year. In an effort to provide young Indians with affordable clothing, Trent founded Zudio more than seven years ago.
