by Fashion Value Chain | Jun 18, 2026 | Brand Collaboration
L’Oréal has signed an agreement to acquire a majority stake in Innovist, marking a significant step in its expansion strategy within India’s rapidly growing beauty and personal care market. Founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola,...
by Fashion Value Chain | Jun 18, 2026 | Brand Collaboration
Maybelline New York has partnered with Spotify India to introduce “MAYBE IT’S MY STAGE”, a new cultural platform that brings together makeup, music, and self-expression through immersive consumer experiences. The collaboration marks the first partnership of its kind...
by Fashion Value Chain | Jun 18, 2026 | Fashion Accessories
As consumers increasingly seek footwear that balances style with comfort, FILA has introduced the BURG sneaker series in India. Designed around the growing preference for roomier footwear silhouettes, the collection focuses on enhanced comfort without compromising on...
by Fashion Value Chain | Jun 18, 2026 | Industry Updates
Father’s Day is an opportunity to honour the fathers and father figures who provide unwavering support, guidance, and encouragement throughout life. Whether your dad appreciates timeless style, practical essentials, or meaningful experiences, choosing a thoughtful...
by Fashion Value Chain | Jun 17, 2026 | BRAND COLLECTION
Ajmera Fashion has introduced a new Kaftan Suit Set collection designed for modern Indian women seeking a balance of comfort, versatility, and style. The latest collection reimagines traditional Indian silhouettes through a contemporary lens, combining cultural...
