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SHREE Launches ‘Main Shree Hoon’ Campaign for Summer

SHREE Launches ‘Main Shree Hoon’ Campaign for Summer

by Fashion Value Chain | Mar 16, 2026 | brand

SHREE, a women’s fashion brand, has launched a new campaign, “Main Shree Hoon,” as part of the communication for its Summer Collection. The campaign highlights the brand’s connection with the everyday lives of the modern Indian woman, who manages multiple roles with...
Lenzing Launches TENCEL™ Lyocell HV100 in China at Intertextile

Lenzing Launches TENCEL™ Lyocell HV100 in China at Intertextile

by Fashion Value Chain | Mar 16, 2026 | Fibers / Yarns Innovations

The Lenzing Group has introduced its latest fibre innovation, TENCEL™ Lyocell – HV100, to the Chinese market at the Intertextile Shanghai Apparel Fabrics – Spring Edition held from 11–13 March 2026 in Shanghai. Originally developed for denim constructions and...
Spectrum’26 “DESIDERIUM” at NIFT Mumbai Celebrates Creativity, Talent, and Cultural Nostalgia

Spectrum’26 “DESIDERIUM” at NIFT Mumbai Celebrates Creativity, Talent, and Cultural Nostalgia

by Fashion Value Chain | Mar 16, 2026 | Articles

The National Institute of Fashion Technology (NIFT) Mumbai successfully hosted its annual cultural festival, Spectrum’26, on 13th and 14th March 2026. The two-day celebration witnessed vibrant participation from students across NIFT and other leading institutions,...
Whitefield Art Collective 2026 Public Art Festival Opens in Bengaluru

Whitefield Art Collective 2026 Public Art Festival Opens in Bengaluru

by Fashion Value Chain | Mar 16, 2026 | EVENT UPDATE

The 9th edition of the Whitefield Art Collective has officially opened in Bengaluru, transforming VR Bengaluru into a vibrant hub for public art and cultural engagement. Running from 13 March to 12 April 2026, the month-long festival carries the theme “Tomorrow,...
ITM 2026 to Showcase Global Textile Technologies in Istanbul

ITM 2026 to Showcase Global Textile Technologies in Istanbul

by Fashion Value Chain | Mar 13, 2026 | EVENT UPDATE

The ITM 2026 International Textile Machinery Exhibition is set to bring together the global textile technologies industry in Istanbul from 9–13 June 2026. Recognised as one of the most significant events in the textile machinery sector, the exhibition will provide a...
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  • Why India Must Shift from Make in India to Design in India
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