Zelia, an emerging fashion tech company, is set to revolutionize wardrobe management with its new AI-powered outfit coordination system. This innovative platform aims to provide users with a seamless experience of pre-styled outfits, redefining the way individuals curate and refine their personal wardrobes. Scheduled for launch in the United States in November 2023, Zelia’s application is poised to become a personal stylist for everyone.
At the core of Zelia’s offering is its state-of-the-art ML/AI-driven wardrobe predictor, which caters to users’ needs. It addresses the common challenge of selecting the perfect attire for various occasions without the hassle of photographing each item in one’s wardrobe. Users can effortlessly upload their clothing collections, and Zelia’s AI interface takes it from there, providing curated outfit recommendations that are suitable for any event.
Laura Mattos, the visionary CEO of Zelia, emphasized the platform’s potential, stating, “Zelia’s true power goes beyond outfit recommendations; it excels in suggesting ensembles based on your existing wardrobe and potential new additions, ensuring the creation of the perfect outfit.”
Since its initial launch in 2022, Zelia has garnered a highly positive response from users in Brazil, particularly for its user-friendly experience and innovative approach. Within just a year, the platform has amassed over 50,000 registered users. Now, Zelia is in the final stages of preparing its app for a United States audience, with a public release slated for November 2023.
In the evolving landscape of fashion technology, numerous AI startups have ventured into the realm of styling. Notable competitors to Zelia include UK-based Save Your Wardrobe, which offers personalized outfit recommendations, and Seattle-based Mona Labs, known for its text-based automated shopping assistant. These companies reflect the growing interest in AI-driven solutions for fashion and wardrobe management.
