Ysabel Mora Streamlines Global Expansion with Centric Syndication
Spanish lingerie and fashion brand targets 25 percent annual B2C growth through 2030
Centric Software has announced that Spanish brand Ysabel Mora has chosen Centric Shoppingfeed to strengthen and scale its global e-commerce operations. Centric Software provides AI-powered, end-to-end enterprise solutions that support brands across fashion, luxury, footwear, home, beauty and multi-category retail. Its platform helps teams plan, design, develop, source, price, allocate and sell products with greater accuracy and speed.
A Family-Run Brand Growing into a Global Fashion Player
Founded in 1988 in Valencia, Ysabel Mora began as a small lingerie brand focused on comfort and quality. Over the years, it expanded into women’s swimwear, sportswear and loungewear, along with menswear, kidswear and home décor. The brand now operates in more than 40 markets and sells through over 4,000 retailers, producing thousands of SKUs each season. Guided by the motto “Welcome to yourself,” the company blends craftsmanship, innovation and inclusivity to create accessible, body-positive Spanish fashion.
Complex Marketplace Growth Creates Operational Challenges
As Ysabel Mora expanded beyond its own e-commerce site, it entered marketplaces like Amazon, Miravia and El Corte Inglés. However, each channel had distinct data formats, listing rules and content requirements.
Disconnected systems created a one-hour delay between purchase and vendor notification. This gap affected stock accuracy and increased overselling risks. Teams also spent a significant amount of time uploading images, translating catalogs and updating product feeds manually across multiple countries.
“Every marketplace has different rules, so we couldn’t connect our system directly,” says Carlos Fominaya, Marketplaces Manager at Ysabel Mora. “Managing images, translations and feeds manually in spreadsheets was extremely challenging.”
Choosing Centric Shoppingfeed for Automation and Accuracy
To support its international expansion, Ysabel Mora needed a unified digital solution that could automate data management and streamline listings across channels. The company selected Centric Shoppingfeed for its strong capabilities—automated data mapping, custom rules, supplemental feeds and real-time inventory sync.
Centric Shoppingfeed is part of Centric PXM™, which also includes Centric PIM™, Centric DAM™ and Centric DSA™. The platform supports over 1,000 global marketplaces and helps brands speed up product publication, maintain compliance and improve listing quality.
Flexible Automation That Adapts to Every Channel
“The biggest advantage is the ability to configure everything in advance,” adds Fominaya. “We can set conditions to update prices automatically based on product attributes. Listings don’t need manual changes because the rules are already in place. We can also customize tools for B2B customers and activate or deactivate listings whenever needed. This flexibility is essential because e-commerce keeps evolving.”
Real-Time Visibility Strengthens E-Commerce Performance
Since adopting Centric Shoppingfeed, Ysabel Mora has experienced major improvements in operational efficiency. Teams now have real-time visibility across all channels, reducing errors and improving speed to market. With plans to increase its B2C channels by 25 percent each year until 2030, the brand has made Centric Shoppingfeed a key pillar of its digital roadmap.
“We rely on Centric Shoppingfeed for all our daily operations,” says Fominaya. “It’s indispensable.”
Centric Software Applauds Ysabel Mora’s Growth Vision
“We’re proud that Ysabel Mora selected Centric Shoppingfeed to power its multichannel strategy,” says Fabrice Canonge, CEO of Centric Software. “We look forward to supporting the team with AI-driven delivery, compliance and performance features.”
View Centric Software’s AI-powered retail solutions live at NRF 2026, Booth #6505.
