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WoodenStreet Expands its Retail Network by Opening 10th Store in Delhi NCR

Published: June 1, 2023
Author: Fashion Value Chain

WoodenStreet, a leading furniture brand in India, has reached a major milestone by opening its 10th store in Delhi NCR.

The new store, located in the heart of Delhi NCR at South Extension, spanned across a carpet area of 4000 sq. ft, at an investment of around INR 2-3 crore.

With an addition of this store, the company’s presence in the NCR region now extends to a remarkable count of 10 stores.

The studio showcases WoodenStreet’s exquisite range of furniture, which includes everything from living room sets, bedroom furniture, and dining room sets to office furniture and other home décor items.

In addition to the new store, WoodenStreet also has a fulfillment center in Delhi. Spread across an area of 50000 sq. ft.; the facility helps in improving WoodenStreet’s business.

Located at Fatehpur Beri, the center aims to reduce delivery timelines in the National Capital Region. It also serves approximately 70 percent of the order quantity in the region.

This move is in line with the company’s commitment to providing a seamless shopping experience to customers.

Speaking on the new studio launch, Lokendra Ranawat, CEO of WoodenStreet, said, “North India holds immense significance for us as a crucial market. The opening of our 10th store in Delhi NCR reaffirms our dedication to serving the region and signifies a major milestone in our journey. Alongside this, the fulfillment center represents another step forward in our mission to expand our reach and cater to a wider audience. We are proud to expand our presence and create new work opportunities for people in the region.”

With 100+ experience stores, 30+ warehouses, and 30k+ home furniture & décor products, the brand expects to continue driving customer delight across India, including Metro, Tier-2 & Tier-3 cities.

The company’s commitment to quality, affordability, and customer satisfaction has been the driving force behind its success. With its recent expansion into the offline market, WoodenStreet is well-positioned for continued growth and success in the years to come.

In April, last year, WoodenStreet secured $30 million in Series-B funding from Westbridge Capital, a noteworthy achievement for the company. As part of its plans to expand nationwide, the brand announced in October 2022 that it would invest approximately $20 million.

Lokendra Ranawat,
CEO of WoodenStreet

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