The seventh edition of Whitefield Art Collective with the theme ‘Transcending Boundaries’ will be held from 05 April 2024 to 05 May 2024 at VR Bengaluru, Whitefield, Main Road.
Bengaluru, 26th March 2024:
Whitefield Art Collective the public art festival supported by Yuj Arts Foundation announced the inauguration of its month-long, seventh edition today. Whitefield Art Collective 2023 encourages creative explorations around the theme of “Transcending Boundaries”, through partnerships with leading institutions and notable individuals from the city’s artistic community. The theme was chosen to encourage students to surpass the ordinary & the familiar, inspiring them to create sculptures & artworks that challenge conventional thinking.
The Public Art Festivals have enlivened the cultural landscape of multiple Indian cities over the past decade. The upcoming Whitefield Art Collective is set to transform VR Bengaluru into a hub of artistic celebration. This month-long event will encompass a captivating blend of art, culture, cinema, photography, musical performances, & workshops.
The Whitefield Art Collective, established in 2016, is a vibrant showcase of the diverse artistic expressions of Bengaluru. The event brings together students, emerging and renowned artists, and leading institutions in a creative exploration of this year’s theme ‘Transcending Boundaries’ Over 100 art installations, sculptures, paintings, & photographs will be displayed at the festival.
Collaborators this year include partnerships with esteemed institutions like the Karnataka Chitrakala Parishath, Bangalore University, & Bangalore School of Design. Red Line and Sara Arakkal Gallery have joined forces with the Whitefield Art Collective, alongside organizations like UNESCO and the Iconic Women Project. This year Whitefield Art Collective has collaborated with PVR Cinemas for art cinema, Snuggles, Blue Tokai Coffee Roasters for learning the art of brewing coffee, & Million Dreams Academy for the Young Artists program.
A key highlight of the Whitefield Art Collective 2024 is a stunning photo exhibition in association with the UNESCO New Delhi office. The exhibition is based on the UNESCO publication “A Braided River: The Universe of Indian Women in Science,” which features charismatic portraits of women scientists who have made their mark in various domains of science.
The festival will be inaugurated on 5th April by eminent flutist and winner of two national film awards Pt. Pravin Godkhindi. The launch will commence with the unveiling of the ‘Kala Car,’ followed by a classical dance performance by students of Vivrtti Dance Company and a flute recital by Pt. Pravin Godkhindi at the Garden City.
Sumi Gupta, Curator of Whitefield Art Collective
“I am thrilled to steer this fantastic project which has incredible collaborations with student artists and institutions in Bengaluru, creating a vibrant platform for large-scale installations, sculptures, mixed media works, photography, music, and dance. Whitefield Art Collective 2024 brings together a community of connoisseurs, art students, patrons as well as the people of Bengaluru in a celebration of the city’s art and culture.
The Whitefield Art Collective will display a retrospective of works by renowned abstract artists, the Late Achuthan Kadallur and P Gopinath. This year’s Kala Car has been created in collaboration with the multidisciplinary artist Pradeep Kumar whose work is inspired by the narrative forms and decorative elements related to his native culture, the Lambani tribe.
Various workshops will provide a platform for participants to delve into art and creativity fostering a vibrant atmosphere of learning and knowledge sharing. Through the screening of an art movie by PVR Cinemas, the festival will bring together cinephiles & art enthusiasts, who share a deep interest in art cinema. The Art Bazaar will offer a curated market for artisans to engage with their audience, accompanied by live music.
About VR Bengaluru:
VR Bengaluru, a crown jewel of Virtuous Retail South Asia, offers a unique and integrated lifestyle experience in the heart of the city. Spanning over 900,000 square feet, it boasts a premium retail arcade, a luxurious multiplex with IMAX and Gold Class theaters, a boutique hotel, and collaborative workspaces for businesses of all sizes.
