With a focused motive of being inclusive, Westside – the leading fashion brand has been celebrating its Limitless campaign across different cities. The third edition of this campaign was celebrated in Mumbai along with the champion of Limitless, Sameera Reddy and actress Shahana Goswami. Engrossed in an enthralling discussion, the two women spoke about their personal life stories and struggles, societal expectations, and beauty standards. Limitless aims to link with like-minded people and foster a community that is accepting and a safe space for all. The conversation between the two ladies was followed by a fashion show and a quick meet-and-greet with members of the Westside community and fans.
Speaking about the campaign and the collaboration, Umashan Naidoo, Head of Consumer and Beauty,
Westside said, “Limitless inspires, liberates, and celebrates everyone. Sameera Reddy and Shahana
Goswami are two fabulous women who create content that evokes meaningful conversation. We love
their style and love the fact that they are advocates for change. It is thrilling to have both Sameera and
Shahana on board for this campaign as they are true examples of being limitless”.
Speaking on the campaign, Sameera Reddy said, “I’ve always loved Westside for its inclusive options of
clothing – the brand now takes a step further into spreading the virtue of inclusivity. It’s crucial to have
such conversations now more than ever and I’m honored to be part of it.”Adding on to it, Shahana Goswami said “I admire Westside for conceptualising the Limitless campaign that provides people with a platform where they can freely express themselves and I’m very happy to be a part of it in any small way. This campaign emphasises the need for all of us to accept ourselves first and therefore accept others around us too, rather than seeking validation through external opinions and also not judging others for their opinions and self-expression.”
Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has PAN
India operations. Trent operates Westside, one of India’s largest and fastest growing retail
chains. The Westside format offers an exclusive range of its own branded fashion apparel and
continues to be the mainstay of the retailing business of the company. Some of the departments
include women’s wear, menswear, kids’ wear, footwear, cosmetics, perfumes and handbags,
household furniture, accessories, lingerie, and gifts.