Visage Lines Personal Care Pvt. Ltd., the parent company of Bombay Shaving Company, Bombae and 100Days, has announced two key leadership appointments.
Varun Gupta will move from Chief Growth Officer to Chief Marketing Officer, Bombay Shaving Company. Meanwhile, Jasmeet Singh joins Visage Lines as Senior Vice President, Ecommerce.
The appointments strengthen leadership across brand building and digital commerce. They also support the company’s next phase of growth across its portfolio.
Varun Gupta Takes Charge of Brand Building
As Chief Marketing Officer, Bombay Shaving Company, Varun Gupta will lead brand building across categories. He will also guide the evolution of Bombay Shaving Company and Bombae.
In addition, his role will focus strongly on strengthening both brands’ D2C businesses.
Previously, Varun served as Chief Growth Officer and Category Head at Visage Lines. During this period, he led trimmer product innovation and marketing.
The business grew 25X during his tenure. Bombay Shaving Company also became India’s #2 brand in men’s trimmers. Furthermore, Varun grew the online business 10X while turning it profitable.
Before joining Visage Lines, Varun worked with PepsiCo and HUL. He also built businesses such as Too Yumm! and The Gift Studio from scratch for the RP-Sanjiv Goenka Group.
Commenting on his new role, Varun Gupta, Chief Marketing Officer, Bombay Shaving Company, said, “The opportunity ahead for Bombay Shaving Company is to build on the strong equity we have created by being bold and defiant of the category and societal codes over the past few years. Consumers have embraced us with open arms and our culture-coded approach is what makes us distinctive. As we scale Bombay Shaving Company and Bombae, the opportunity now is to turbocharge this beyond the top urban centres and build a unified voice that cuts across grooming and other categories and brands. Our focus will be on deepening our consumer connect and sharpening our brand propositions to make them culturally relevant, differentiated and commercially strong. Excited for what’s ahead.”
Jasmeet Singh Joins as Senior Vice President, Ecommerce
Jasmeet Singh joins Visage Lines Personal Care Pvt. Ltd. as Senior Vice President, Ecommerce. He brings more than 14 years of experience across ecommerce, D2C, commercial development and channel sales.
He has held leadership positions at L’Oréal, Reckitt, Glanbia Performance Nutrition and Kenvue. His experience spans consumer and personal care businesses.
In his new role, Jasmeet will lead ecommerce across the Visage portfolio. His responsibilities will cover marketplaces, quick commerce and beauty commerce platforms.
He will also strengthen channel strategies and identify new growth opportunities. In addition, he will focus on building scale across the company’s brands.
Commenting on his appointment, Jasmeet Singh, Senior Vice President, Ecommerce, Visage Lines Personal Care Pvt. Ltd., said, “Digital commerce is increasingly shaping how consumers discover, evaluate and purchase personal care products, making it an important growth lever for brands at scale. Visage Lines has a strong and diverse portfolio, with significant opportunities to build greater depth across marketplaces, quick commerce and beauty commerce. My focus will be on creating sharper channel strategies and building win-win propositions for consumers, customers and the brands, with a strong impetus on outside-in learning. We will focus on strengthening the ecommerce ecosystem across the portfolio and building sustainable digital businesses as Visage Lines enters its next phase of growth.”
Visage Lines Strengthens Key Growth Channels
Visage Lines operates a portfolio that includes Bombay Shaving Company, Bombae and 100Days. Together, the brands cover men’s grooming, women’s hair removal and hair styling.
The portfolio reaches consumers through D2C channels, marketplaces, quick commerce, beauty commerce and offline retail. Therefore, the company is strengthening its organisational capabilities as the portfolio expands.
The latest appointments create dedicated leadership across key growth areas. They also support greater focus on brand building, consumer engagement and digital commerce.
Overall, the expanded leadership structure provides an integrated foundation for the long-term development of Visage Lines’ brands.
