BRAND COLLECTION | Fashion Updates

Virat Kohli’s Wrogn and Disney Team Up for ‘MADE TO PLAY’: A Nostalgic Fusion of Fashion and Iconic Characters

Published: December 27, 2023
Author: Fashion Value Chain

Wrogn, the youth fashion brand co-owned by Virat Kohli, has teamed up with Disney to introduce “MADE TO PLAY,” an exciting line of men’s fashion apparel that seamlessly blends nostalgia with contemporary style. The collection pays tribute to Disney’s iconic character, Mickey Mouse, and beloved companions like Donald Duck and Goofy.

The “MADE TO PLAY” line includes a range of men’s fashion items, from T-shirts to hoodies and jumpers, all featuring unique and timeless artwork inspired by classic Disney characters. These designs highlight the iconic details that make Mickey, Donald, and Goofy instantly recognizable.

Launched on Flipkart, one of India’s leading e-commerce platforms, this collection coincides with its Big Billion Days Sale in October 2023, offering consumers the opportunity to embrace the charm of these beloved Disney characters.

Combining Wrogn’s edgy fashion sensibilities with Disney’s enduring appeal, this collaboration aims to reconnect consumers with cherished Disney characters and the magic of their childhood. Nishant Poddar, CMO of WROGN, expressed excitement about the collaboration, emphasizing the collection’s affordable, comfortable, and playful style choices.

This captivating collection is available both online through Flipkart and in physical Wrogn stores, ensuring that customers nationwide can easily access these delightful fashion pieces.

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