- The new campaign highlights the superior benefits of Varilux® for progressive lenses consumers
October 2024, India, India’s brand ambassador, Virat Kohli, is the focus of a new Varilux® campaign from Essilor®, the world’s top brand of prescription lenses. The campaign’s goal is to position Varilux® progressive lenses as the ideal choice for vision correction for people with presbyopia who are over 40.
In the advertisement, Virat Kohli is shown endorsing Varilux® progressive lenses to his coach in order to provide him with sharp vision at all distances.
Varilux®, the world’s top-ranked progressive lens brand with instantaneous precise focus (4) from close to distant, was created in France in 1959. The Varilux® XR seriesTM lens is the most recent invention to be built with AI technology, and a single Varilux® lens can integrate up to 30 patents (5).
About Essilor®:
Essilor®, part of EssilorLuxottica’s portfolio, is a leader in eyeglass lenses worldwide (1), and the number one lens brand recommended by eye care professionals (ECP) (6), It offers a complete range of solutions dedicated to each individual’s vision and lifestyle needs throughout their life. Every Essilor® lens is a combination of multiple complementary technologies thanks to its suite of leading premium vision care solutions, including innovative brands such as Stellest®, Eyezen® and Varilux® and Crizal®. These groundbreaking technologies correct vision, protect eyes from UV rays and enhance visual clarity.
