Vionara Brings Emerging and Established Indian Designers Under One Roof in Hyderabad

The curated multi-designer store combines online fashion discovery with the confidence of an in-store shopping experience.

Hyderabad, October 2026: Vionara, a curated multi-designer fashion store, brings together emerging and established Indian designers under one roof in Hyderabad. The store offers fashion-conscious shoppers an opportunity to discover distinctive labels, explore premium designs and experience contemporary style.

Located at Kimtee Banjara Heights, Road No. 12, Banjara Hills, Vionara was established by founders Hritviekha R Jain and Rekha Kimtee. The store was unveiled by esteemed guests Smt. Gadwal Vijaylaksmi garu, Vice Chairperson, Telangana State Planning Board & Incharge CM Prajavani; Smt. Kanika Tekriwal, Founder & CEO, JetSetGo; and Smt. Kamini Saraf, National Vice-Chairperson, FICCI FLO.

Bridging Online Fashion Discovery and In-Store Shopping

Vionara addresses a key gap in designer fashion retail. Although online platforms offer access to diverse collections, customers may hesitate to purchase without checking the fit, fabric and finish in person. Meanwhile, emerging and independent designers often face challenges in establishing an affordable offline presence.

Vionara bridges this gap by combining digital fashion discovery with an in-store experience. Customers can touch fabrics, try on garments and explore styling options before making a purchase.

Unlike single-brand stores, Vionara brings together curated labels from across India, including designers whose collections are not readily available in Hyderabad. Several labels are exclusive to the store, offering shoppers access to distinctive designs beyond mainstream fashion.

The store also integrates an in-store digital catalogue with online discovery. This approach connects digital browsing with in-person shopping while bringing together contemporary luxury and timeless aesthetics.

Speaking about the concept, Hritviekha R Jain, Founder, Vionara, said the store caters to customers seeking versatile, distinctive and occasion-ready fashion.

A Curated Portfolio of Indian Designers

Vionara features celebrated designers such as Samant Chauhan, Siddharth Bansal, Swati Vijaywargiya, Abraham Thakore and Mandira Wirk. The portfolio also includes emerging and established talent such as Jhubhinav Chadhav, Kshitij Chaudhary, Swatee Singh, Rimi Nayak, Angsa, Jdang, Nautanky, Scarlet Sage, Priyanka Jain, Simar Tuli, 63 East, Rara by Rishika, Akriti Gulati, AM by Anita Mittal, House of Rohit Doshi, Samridhi Bajaj and Studio Surbhi, among others.

The collections cover a wide range of categories, including:

• Western wear and Indo-Western ensembles

• Festive fashion and occasion wear

• Menswear

• Limited-edition festive collections

• Silver jewellery with a premium aesthetic

• Bags, footwear, perfumes and lifestyle products

This diverse selection enables customers to explore different designers and styles in one location.

Making Designer Fashion More Accessible in Hyderabad

Vionara aims to bring distinctive designer fashion closer to Hyderabad’s growing fashion community. By offering premium prêt collections locally, the store reduces the need for shoppers to travel to other metropolitan cities to discover new labels.

At the same time, it provides designers with an affordable offline platform to reach customers. This model brings together designer creativity, curated retail and contemporary lifestyle.

Rekha Kimtee, Founder, Vionara, said the store brings together a thoughtfully curated selection of Indian fashion, offering diverse styles and designs under one roof.

Industry Leaders Welcome Vionara’s Launch

Sharing her views on the store, Smt. Kanika Tekriwal, Founder & CEO, JetSetGo, said, “Vionara brings together an amazing collection from fantastic designers, with a stunning mix of Indian wear, Western wear, menswear, and festive fashion. If you want to look your absolute best this Navratri, Vionara is the place to shop.”

Smt. Kamini Saraf, National Vice-Chairperson, FICCI FLO, said, “From prêt to couture, Vionara offers an impressive range of fashion, brilliantly curated to appeal to the diverse tastes of fashionistas. With an extensive selection of styles and designs, it brings together a world of festive fashion, offering something for everyone, all under one roof.”

Personalised Styling and Shopping Services

Recognising the importance of individual attention in premium fashion retail, Vionara offers personalised services to enhance the shopping experience. Customers can access one-on-one styling consultations and occasion-based outfit curation for weddings and festive celebrations.

Additional services include wardrobe edits, personalised shopping assistance, advance reservations of favourite pieces and priority previews of new arrivals for regular customers.

Through its curated designer portfolio and personalised services, Vionara positions itself as a destination for shoppers seeking distinctive fashion and a more confident, individualised retail experience.