Vanity Wagon has announced a strategic partnership with Shoppers Stop, a well-known multi-brand retailer, marking a significant development in the beauty and cosmetics industry. Under this collaboration, Vanity Wagon will serve as the exclusive curator of clean beauty products for both online and offline stores within the Shoppers Stop network. This partnership will initially launch in 7 high-performing Shoppers Stop and SS Beauty outlets across various cities, with ambitious plans to expand to an additional 50 outlets over the next year.
Prateek Ruhail, Co-Founder and CEO of Vanity Wagon, expressed his excitement about this collaboration, emphasizing that clean beauty is not just a passing trend but a lifestyle choice. He sees this partnership as a transformative step in redefining the beauty industry. The collaboration between Vanity Wagon and Shoppers Stop not only strengthens the clean beauty community but also fosters a more interconnected business ecosystem. It opens up opportunities for experimenting with new products and aligns with an omnichannel retail strategy.
Naina Ruhail, Founder and Co-CEO of Vanity Wagon, added that their journey to create a transparent and trustworthy platform for clean beauty enthusiasts has led to this remarkable partnership. It represents a significant stride towards making clean beauty more accessible to a broader audience. The goal remains dedicated to providing customers with the finest clean beauty products, and Shoppers Stop’s extensive reach will be instrumental in achieving this objective.
Biju Kassim, CEO of Beauty at Shoppers Stop, expressed excitement about this partnership and their dedication to providing customers with the highest quality beauty products. Together, they aim to redefine and enhance the clean beauty retail experience for all shoppers.
The core objective of this partnership is to support affiliated clean beauty brands by expanding their reach, enhancing the perception of clean beauty, fostering trust, and positioning Vanity Wagon as the exclusive curator of clean beauty in India.
This partnership comes with a range of benefits for the brands associated with Vanity Wagon. The partnership will extend to beauty brands over the next five years, contingent on their commitment to omnichannel retail. Initially, 50 brands will be featured in 6-15 locations over the next six months.
In summary, the collaboration between Vanity Wagon and Shoppers Stop is set to redefine the beauty retail landscape in India. It not only promotes clean beauty but also makes these products more accessible to consumers across the country, fostering a culture of trust and transparency in the beauty industry.
