-By Ankita Dutta.
Shark Tank India has become one of the most talked about shows in recent times, and for good reason. The show, which airs on Sony TV, features a group of investors, referred to as “sharks”, who evaluate and potentially invest in the business proposals of aspiring entrepreneurs looking for funding and mentorship. Season two of the show was particularly noteworthy, showcasing some unique and eye-catching fashion brands that caught the attention of both the viewers and the sharks.
Angrakhaa
One of these brands is Angrakhaa, founded by Asana Riamei and Vishakha Bhaskar. The clothing brand is known for its trendy outfits, size inclusivity, and absence of a “Fat Tax”.
Since its inception in 2018, Angrakhaa has become one of the fastest growing brands, with over 100k followers on Instagram and 8000 customers on its website at a time. Sales have increased by 3x since appearing on Shark Tank, and the brand plans to launch a jewellery line and a men’s wear collection soon. Angrakhaa is backed by Amit Jain, a shark and co-founder of CarDekho, and has a promising future with its effective marketing strategy and potential for growth.
Website link- https://www.angrakhaa.com/
Snitch
Another brand to catch viewers’ attention is Snitch, a D2C menswear brand founded by Siddharth R Dungarwal. The brand specializes in daily wear with fun prints and comfortable patterns and became one of the rare brands this season to secure an all-sharks deal. Snitch has amassed 100 crores ARR within just two years of launch and aims to hit 350 crore by 2025. The majority of their sales come from their website, but they are also listed on well-known Indian online shopping sites like Ajio and Myntra. The brand recently launched a collection in collaboration with Anupam Mittal, founder and CEO of Shaadi.com, and has plans to include accessories, athleisure, and more sustainable options in the future.
House of Chikankari
House of Chikankari, founded in 2020, is led by the Mother-Daughter duo of Akriti and Poonam Rawal. They established the brand out of a passion for maintaining the authenticity of the art of chikankari and supporting the chikankari artisans. This brand mixes traditional embroidery with modern silhouettes, and it has gone from closing its first year with revenue of 33 lakh to closing the fiscal at 17-18 crore in just two years. Backed by Aman Gupta, co-founder-CMO of boat, and Peyush Bansal, founder-CEO of Lenskart.com, House of Chikankari has 5000 women karigars employed and 15,000+ paying customers on its website. Their traffic has risen by 5x since appearing on Shark Tank.
Website link-
https://www.houseofchikankari.in/?gclid=EAIaIQobChMI55TE4M3M_gIV0399Ch1fSwzXEAA
YASAAEgLhXfD_BwE
Girgit
Girgit, founded by Pooja Bajaj Shah, stands out from the other brands with its unique concept of color changing fashion items. This brand has Namita Thapar, executive director of Emcure Pharmaceuticals, holding a 20% stake in it. Girgit has a 13k+ Instagram following and boasts of 1800+ satisfied customers. This brand has great potential for growth due to its distinct USP and creative vision.
Website link- https://www.girgitstore.com/
In conclusion, Shark Tank has proven to be a noteworthy platform for introducing brands and showcasing the passion and creativity of entrepreneurs. Angrakhaa, Snitch, House of Chikankari, and Girgit are just a few of the brands that have caught our attention with their unique concepts and marketing strategies. These brands have proved that they are worth investing in and their products are definitely worth trying out.
