United Colors of Benetton has recently unveiled its premium men’s cashmere line in India, marking a strategic move to elevate its offerings in the country. The introduction of the ‘Premium Cashmere Knitwear Collection’ reaffirms the brand’s commitment to providing the highest quality clothing to its discerning customers.
This exclusive collection features 100% Italian cashmere yarn jumpers, skillfully crafted to marry the elements of luxurious comfort and timeless style. Priced at Rs 16,999, the cashmere line presents a sophisticated color palette that includes versatile greys, neutrals, classic blacks, and rich jewel-toned greens and blues. The collection’s standout piece, the ‘Long Sleeve Clean Cut Crew Neck Sweater,’ boasts a simple yet elegant silhouette, suitable for both professional settings and leisurely moments.
United Colors of Benetton, a global brand established in 1965 and headquartered in Italy, has been a prominent player in the Indian market since 1991. With around 350 stores spread across the country, the brand has carved a niche for itself, offering a diverse range of fashion-forward clothing.
In a press release, the brand emphasizes that this cashmere knitwear collection exemplifies its unwavering dedication to delivering clothing that reflects the epitome of quality and style. Whether one is looking to elevate their winter wardrobe or searching for the perfect gift, Benetton’s cashmere sweaters stand as the ultimate choice for those who appreciate life’s finer things. The collection invites individuals to indulge in the warmth and sophistication that Benetton’s cashmere pieces bring, promising a heightened sense of style for the season.
United Colors of Benetton’s foray into premium cashmere aligns with the brand’s ethos of combining Italian craftsmanship with contemporary fashion sensibilities. As it expands its premium offerings in India, the brand continues to be a go-to destination for those seeking a perfect blend of comfort, style, and quality craftsmanship.
