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FASHION VALUE CHAIN

A Fall Winter of comfortable practicality and democratic beauty, defined by shapes and materials with casual, sporty appeal. Whether oversized or stylishly patterned knitwear, or endless combinations of sweatshirts and joggers – Midi Dresses, with drawstring or high waisted – the UCB wardrobe has a strong urban vice that is eco-friendly and easy, inspired by the numerous facets of today’s fashion. From the most followed style icons to what’s trending on Instagram, street style cues or more classic choices, here are all the major global trends that tell of a new concept of how to dress. Easy, cosmopolitan, inclusive, and ageless – a thorough mix of ideas that have been in this brand’s DNA since its very beginning.

WOMAN

Contemporary, easy, colorful: UCB style for this F/W 22-23 is designed for today’s women and their needs. Daywear for the office or leisure time features jacquard prints that recall ‘70s-inspired wallpaper patterns, slubbed stripes, and geometric motifs.

A free spirit, but with a certain class, throughout the day the UCB woman wears sweatshirts and T-shirts in ecological cotton, sustainable viscose dresses, quilted jackets, and recycled polyester pants. Benetton has long adhered to careful quality standards, sourcing organic cotton from certified supply chains, favoring fabrics with at least 20% recycled polyester, and using certification systems that guarantee quality throughout the production process. Inspired by art are prints that recall vibrant gouache somewhere between David Hockney and Matisse: perfect looks to mix with flared jeans or high-waisted, fluid sailor pants, or even with joggers and jersey tops with a comfortable fit.

A relaxed attitude that can also be seen in chic, long dresses and separates. This is a style enlivened by its simple elegance: the details are the pure lines, the lovely colors – from chalk white to mustard and fiery reds – oblique seams and ad hoc gathers. These looks are combined with outerwear in different weights and shapes, from the XL coat in a faux teddy bear to the cloud-effect eco sheepskin jacket, the cropped or long version puffer jackets and coats, whether wrap-over, egg-shape or slim-fitting, or enveloping and cocooning in yarn dyed wool are – together with knitwear – another of the Treviso brand’s strong suits. As every year, UCB’s F/W collection is an anthology of knitwear expertise. The experience of UCB’s artisans combines with a practically boundless heritage of styles, patterns, stitches, yarns, colors, and nuances to create pullovers and sweaters made to last. From Aran-style knits to mouliné yarns, patterns created with shaded printed yarns, cables, rainbow color combinations, and romantic pastel jacquard or color block sweaters; with Benetton you could practically wear a different sweater every day, for every day of the coldest season of the year. This soft philosophy is combined with jeans for every size, taste, and occasion: high waisted, stretch, bell bottom, faded, ripped, flared, tomboy, ‘80s with round leg, carrot, slim fit, and 5 pockets. Denim is one of the season’s musts, to be worn also in an all-over version with cowboy shirts. To complete the look, there is also a series of interchangeable, up-to-the-minute accessories. Every day is a Benetton day!

MAN

The new identity of the UCB man is that of a modern male, attentive to nature, and unafraid of being romantic. A traveler of the soul and the world. You can’t figure his age, and maybe you can’t tell where he comes from: his style is influenced by a stream of encounters, memories, and sartorial considerations remixed with geometric and linear shapes, and urban graffiti. The materials he favors are both classic and scuba, technical, smart, and ecological – from cult workwear pieces to unlined jackets, faded sweatshirts in heavy jersey, chinos to wear every day, and artisanal denims.

UCB also gives a sartorial twist to college-style – a great menswear classic – with premium trims and design details on this season’s must-have polos, sweatshirts, and jackets. Bottle green, blue, and burgundy are the colors of his wardrobe: an Italian example of contemporary sobriety. UCB’s winter is, as always, soft and warm, with a range of bold and up-to-date outerwear.

With Varsity jackets, wool blend sweaters, structured knits, fleece sweatsuits with faux leather patches, and winter shackets the collection is revisited with a retro flavor. Iconic branded tees and color blocked knitwear paired with BCI cotton denims, the combination is ideal. In conclusion, it’s always easy to dress well with UCB. Once again, this year there is a large proportion of sports-inspired apparel since the idea is that of a dynamic, urban look. Brushed cotton hoodies with print and appliques in hues with a country appeal pair with rugby-style pieces in irresistible shades. Striped tees and flannel shirts are worn with regular fit joggers or straight fit denims, which are also vintage-inspired. Because this is Benetton’s DNA: versatility, the company’s signature colors, quality, and an inclusive image. A clear language that reflects the personality of one of the most iconic brands ever, where logo, color, and image are an integral part of a message that knows no age.